Past Meetup

American Family Insurance Dream Bank: The Physical Interpretation of a Brand

This Meetup is past

21 people went


When American Family Insurance launched their Dreams Protected campaign, it provoked a lot of conversation around dreams and the state of the American Dream. The overwhelmingly positive consumer response sparked a new idea for the company: what if there was a place in our community that inspired you to dream, and provided the resources for the pursuit of that dream?

Join Anne Jensen, Brand Strategist and co-creator of DreamBank as she tells the story behind the brand. From marketing campaign to concept ideation and design – how American Family’s Flagship store DreamBank was created.


• Meetup starts at 6pm, presentation at 6:30.

• Please respect others' desire to attend by keeping your RSVP current. Attendance is limited to 40.


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