The continued evolution of the web and growth of social media networks and interactions has led to an explosion in “visual content marketing” as organizations and consumers “show and tell” with images including photographs, infographics, videos, slideshows, charts and figures. Beyond Facebook, the two social networks that have been at the forefront of this explosion are Pinterest and Instagram. For a wide range of businesses and organizations, it is important to consider integrating one or both of these visual content marketing tools into your audience communication and engagement armamentarium.
Among the reasons that visuals have become an important component of social media marketing are:
• the shift to mobile social networks
• information overload driving faster processed visual content
• individual’s learning styles
• higher levels of sharing behavior associated with visual content
• the growth of the tools to support visual creation, curation and sharing.
In this workshop, with Paul Gibler, Principal Consultant at ConnectingDots, will explore best practices for the use of visual marketing in your social media marketing with a special focus on Instagram and Pinterest. We’ll explore what these networks are, how they are being used and share examples of how to effectively create and curate the visual stories to support your client or organization’s objectives.