• Branding 101

    Filament Games

    In the beginning, there was the brand. Before a single navigation bar was designed, trade show banner created, or social media icon labored over, there was the brand. And lo, it is often overlooked, but it is so important. A proper brand is the foundation of everything a business communicates. In this talk, Ben walks you through the parts of a brand. Assessing client needs, crafting a logo, color palettes, font families and other guidelines for visual communication. You'll learn: * What a brand is and why it matters * How incongruous branding can hurt your business * How to explain branding to clueless/skeptical clients * Why some businesses succeed in spite of atrocious branding (or none at all) Presenter: Ben Seigel Ben Seigel is a veteran communications creative with expertise across disciplines: design, development, marketing. Ben is currently marketing manager at Machinery Row Bicycles, where he shivers and schemes, awaiting spring.

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  • Web Accessibility Jeopardy

    Filament Games

    Ready, Set, Go! -- In this interactive session, teams of contestants (aka all of you in the audience) will select questions from different categories about web access and accumulate points for correct answers. Gain awareness and test your knowledge of concepts to help your web applications be more accessible and usable to a diverse audience. Presenter: Marsha Schwanke Marsha Schwanke develops web projects, online training, and accessible materials for a grant-funded regional center of the Burton Blatt Institute (BBI) at Syracuse University. Her focus is maximizing access and usability based on "best practices" and established guidelines, such as the W3C Web Content Accessibility Guidelines (WCAG). Ms. Schwanke has a Bachelors in Therapeutic Recreation from Ohio University and a Masters in Information Technology from American Intercontinental University. She is a Certified Therapeutic Recreation Specialist (CTRS) and has over 30 years experience as a manager, practitioner, and volunteer working with children and adults with disabilities in hospital, long-term care, and community settings. She has authored and facilitated over 100 presentations and trainings on disability awareness, web access, and assistive technology.

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  • PANEL: Tech and public speaking

    Filament Games

    Join us for a panel on tech and public speaking! We're excited to be co-hosting this event with Madison Women in Tech. NOTE: If you have already RSVP'd on the Women in Tech page, please do not RSVP a second time here. This will help us have an accurate count for how many chairs we need. Thank you! We'll be discussing ... - The benefits of conference-speaking (and how to sell it to your supervisor!) - How to brainstorm topics you could speak about - Determining which kind of speaking experience is a good fit for you - What the submission process is like - And more! If there's time, anyone interested can write a sample talk pitch and get feedback from fellow attendees. PANELISTS # Beth Tucker Long Beth Tucker Long is a PHP developer and an organizer of the Madison PHP and Madison Web Design & Development groups. You can find her on Twitter (@e3betht) or on her blog (http://www.alittleofboth.com). Beth is a firm believer in promoting community and mentoring. She runs Treeline Design, a web development company, and Playlist Event Music, a DJ company, along with her husband, Chris. # Amy Unger The granddaughter of a former MIT computer (yup, that was a job title), Amy was clearly supposed to be a programmer, but just did not get the message. Her wanderings have taken her through the land of libraries and archives and into software consulting. Now a software engineer at Heroku, she is deeply grateful for every scarce day she does not use vim commands in Google Docs. # Hilary Stohs-Krause (WiT co-organizer) Hilary Stohs-Krause is currently based in Madison, WI, working as a full-stack software developer at Ten Forward Consulting. She came to tech by way of childhood website-building (a "Buffy the Vampire Slayer" fansite, to be exact). She volunteers regularly with several tech and community organizations, and tweets at @hilarysk. DETAILS Everyone is welcome at this event. Though we won't have any specific activities for them, babes in arms, youth and teens are also welcome.

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  • Get Your Team to Notice Usability

    Filament Games

    You see your website every day. You know exactly how it works, and so does the rest of your team. Your team knows exactly how each function was made (and often, whose fault those decisions were). So how you do you get your team to look at the site with fresh eyes and include usability when planning new features for the site? Come and learn some simple tips you can implement to get your team talking. ==================== Beth Tucker Long is a PHP developer and an organizer of the Madison PHP and Madison Web Design & Development groups. You can find her on Twitter (@e3betht) or on her blog (http://www.alittleofboth.com). Beth is a firm believer in promoting community and mentoring. She runs Treeline Design, a web development company, and Playlist Event Music, a DJ company, along with her husband, Chris. -------------------------------------------------------- If your company is interested in sponsoring our group, please drop us a line at: http://www.treelinedesign.com/meetups/

  • Craft CMS

    Filament Games

    Web veteran and long time meetup organizer Ben Seigel presents on Craft CMS. Craft is a flexible, extensible, open architecture CMS which powers sites for Netflix, Associated Press, Midwest Horse Fair and Hootsuite. Built on the LAMP stack, Craft incorporates open source tech like Yii, Twig, Guzzle and jQuery. In this presentation, you'll learn about Craft's theme-free, design-agnostic approach to layout, and how channels, templates, entries, and categories each play their part in the CMS symphony. You'll leave with an overall understanding of Craft, able to weigh it against other popular CMS like WordPress & Drupal. ==================== Ben runs Versa Studio, an agency specializing in custom websites via a collaborative approach. Since 2008 Ben has organized the Madison Web Design & Development Meetup and volunteers each year with Junior Achievement and YWeb Academy. In his spare time, Ben enjoys bicycling, music, travel, spirited conversation and pretending to do Parkour. He also organized the best party his 6th grade class had ever seen. -------------------------------------------------------- The Madison, Wisconsin Web Design & Development Meetup is now being sponsored by Robert Half Technology. Robert Half is a full service staffing firm that helps companies find tech candidates on a full-time permanent basis as well as staffing shorter-term projects. In addition to these types of offerings, we also have a full time professional team that we employ here in WI. They are responsible for truly consulting our clients on their needs and next steps and are often brought in to execute their solution. We would love to talk to anyone in the IT field about their career and next steps they are looking to take. If anything consider us a resource to count on for resume review, local industry knowledge and potential employment opportunities. Both of these recruiters, George Pappamichiel ([masked]) and Mike Zellner ([masked]), are local Madison staffing professionals ready to aid you in any aspect of your staffing needs. -------------------------------------------------------- If your company is interested in sponsoring our group, please drop us a line at: http://www.treelinedesign.com/meetups/

  • Letterpress Printing in the 21st Century: A Tour of Sooper Dooper Letterpress

    This is a tour at the Sooper Dooper facility, not at our normal meeting location. Please note: letterpress inks are permanent and not washable, so participants should dress accordingly. The tour will cover the following areas: - What is letterpress printing, and how does it fit into the history of printing and mechanical reproduction. - In what ways is letterpress printing still relevant in today's marketplace. - Tour of shop to see the presses, learn how they operate, and view various cases of wood and metal type Please note: letterpress inks are permanent and not washable, so participants should dress accordingly. -------------------------------------------------------- The Madison, Wisconsin Web Design & Development Meetup is now being sponsored by Robert Half Technology. Robert Half is a full service staffing firm that helps companies find tech candidates on a full-time permanent basis as well as staffing shorter-term projects. In addition to these types of offerings, we also have a full time professional team that we employ here in WI. They are responsible for truly consulting our clients on their needs and next steps and are often brought in to execute their solution. We would love to talk to anyone in the IT field about their career and next steps they are looking to take. If anything consider us a resource to count on for resume review, local industry knowledge and potential employment opportunities. Both of these recruiters, George Pappamichiel ([masked]) and Mike Zellner ([masked]), are local Madison staffing professionals ready to aid you in any aspect of your staffing needs. -------------------------------------------------------- If your company is interested in sponsoring our group, please drop us a line at: http://www.treelinedesign.com/meetups/

  • Hacking Web Applications 101

    Filament Games

    Have you ever wanted to discover security vulnerabilities in web applications? No matter what language the application is written in, you can perform security testing yourself. This talk will walkthrough live demos of real-world testing. You'll learn the basic concepts, tools, and techniques to get you started. Speaker: Casey Cammilleri is a network and web app penetration tester. He recently started Sprocket Security, a continuous penetration testing firm dedicated to improving the way businesses perform security testing. He has 7 years of penetration testing experience and enjoys writing open-source security tools and feeding trolls on social media. -------------------------------------------------------- The Madison, Wisconsin Web Design & Development Meetup is now being sponsored by Robert Half Technology. Robert Half is a full service staffing firm that helps companies find tech candidates on a full-time permanent basis as well as staffing shorter-term projects. In addition to these types of offerings, we also have a full time professional team that we employ here in WI. They are responsible for truly consulting our clients on their needs and next steps and are often brought in to execute their solution. We would love to talk to anyone in the IT field about their career and next steps they are looking to take. If anything consider us a resource to count on for resume review, local industry knowledge and potential employment opportunities. Both of these recruiters, George Pappamichiel ([masked]) and Mike Zellner ([masked]), are local Madison staffing professionals ready to aid you in any aspect of your staffing needs. -------------------------------------------------------- If your company is interested in sponsoring our group, please drop us a line at: http://www.treelinedesign.com/meetups/

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  • The Job Interview

    Filament Games

    Finding a job has always had its challenges, but the interview can be the most nerve wracking. The talk is to address some common pitfalls that may seem innocent, but could cross a line. You want to be cordial but that can lead to conversation that treads upon protected class and into discrimination law. If you aren’t aware of these subtleties it can put you in an awkward position and distract you from doing well in an interview. You also wonder what the interviewer will ask and what they are looking for when they do pose specific questions, making it hard to determine a ‘good answer’. In my talk I will highlight the purpose of the interview, outline what protected class is, provide examples how probing questions could cross the line be inappropriate for a job interview, help you come across as friendly, yet avoid divulging details that could lead to a negative experience. Interviews are something we do not do very often. To perform well, you have to be comfortable speaking with strangers, understand how you can convey your background, experience and skils while avoiding a path that will lead down a path that makes you feel uneasy. Speaker: Sean Kelley takes great pride in being a geek and nerd. He plays Dungeons & Dragons, and owned a Commodore64. He has worked as an information technology professional, but ultimately found his calling doing technical recruiting - both in corporate human resources as well as the staffing world for the last 10 years. He lives in Madison with his wife, three cats and their dog. -------------------------------------------------------- The Madison, Wisconsin Web Design & Development Meetup is now being sponsored by Robert Half Technology. Robert Half is a full service staffing firm that helps companies find tech candidates on a full-time permanent basis as well as staffing shorter-term projects. In addition to these types of offerings, we also have a full time professional team that we employ here in WI. They are responsible for truly consulting our clients on their needs and next steps and are often brought in to execute their solution. We would love to talk to anyone in the IT field about their career and next steps they are looking to take. If anything consider us a resource to count on for resume review, local industry knowledge and potential employment opportunities. Both of these recruiters, George Pappamichiel ([masked]) and Mike Zellner ([masked]), are local Madison staffing professionals ready to aid you in any aspect of your staffing needs. -------------------------------------------------------- If your company is interested in sponsoring our group, please drop us a line at: http://www.treelinedesign.com/meetups/

  • Browser Automated Tests

    Filament Games

    Developers are unit testing, QA staff is integration testing, Users are acceptance testing. Do you really need to add browser automated tests too? In this talk you will learn when automating a web browser can reduce the side effects of upgrades, configuration or code changes. You will learn about tools such as Jasmine, Karma, and Chai and see how they can be combined to run automated tests with an actual browser. These techniques will help reduce the stress of rolling out upgrades to your websites. Speaker: Derek Binkley is a Senior Engineer at TurnTo Networks where he creates shopping assistance tools in Groovy, Grails, and VueJS. While getting his start fixing the Y2K date problem in Cobol, Derek quickly moved on to spend over fifteen years using PHP, Java, JavaScript, MySQL, and Oracle. He enjoys teaching others through speaking, mentoring, and writing articles. Derek also tirelessly advocates for developer testing and adoption of agile methods. When not in front of a computer he spends time with family, travels, makes pizza, and drinks beer. -------------------------------------------------------- The Madison, Wisconsin Web Design & Development Meetup is now being sponsored by Robert Half Technology. Robert Half is a full service staffing firm that helps companies find tech candidates on a full-time permanent basis as well as staffing shorter-term projects. In addition to these types of offerings, we also have a full time professional team that we employ here in WI. They are responsible for truly consulting our clients on their needs and next steps and are often brought in to execute their solution. We would love to talk to anyone in the IT field about their career and next steps they are looking to take. If anything consider us a resource to count on for resume review, local industry knowledge and potential employment opportunities. Both of these recruiters, George Pappamichiel ([masked]) and Mike Zellner ([masked]), are local Madison staffing professionals ready to aid you in any aspect of your staffing needs. -------------------------------------------------------- If your company is interested in sponsoring our group, please drop us a line at: http://www.treelinedesign.com/meetups/

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  • Consulting: The Work Is Only Half the Work

    Filament Games

    Being a consultant sounds amazing - set your own hours, choose your own projects, work where ever you want! Is this fairy tale dream true? Well, sort of. While consulting does have its perks, there is a lot of work that goes on behind that scenes to make it a success. Learn what goes in to running a successful consulting business and how to decide what to charge. Speaker Beth Tucker Long is a PHP developer and co-organizer of Madison PHP. You can find her on Twitter (@e3betht) or on her blog (http://www.alittleofboth.com). Beth is a firm believer in promoting community and mentoring. She runs Treeline Design, a web development company, and Playlist Event Music, a DJ company, along with her husband, Chris.