June Magento Meetup - Checkouts, Make Your Store Pay, Cognitive bias and eCom

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June's Magento Meetup is sponsored by Austin Fraser, IT recruitment experts and DotMailer, The UK's no.1 email marketing company (http://www.dotmailer.com/).

3 great talks for you this meetup:

6:30- 7:00 Welcome, drinks & networking.

7:00 Introductions, Charles Curtis

7:15 Adam Stylo, Craftyclicks

• "Checkout & address forms : good UI vs good data"

Checkouts need to be easy. Address data must be good. A conflict? We will explore best practice in address capture in UK and abroad to help you improve both the checkout experience and data quality.

7:40 Kris Purdy, Ecommerce Consultant

• “Cognitive bias and Ecommerce”

We all make informed buying choices every day. From the mundane sock purchaser to the empassioned Ferrari buyer. It seems there is a huge spectrum in how we each perceive a good deal, but how informed are these buying decisions? Could there be other factors at work? In this presentation Kris introduces some of the concepts of how we perceive value and make those all important buying decisions, while looking at ethical ways to use this knowledge to make our online shops more effective.

8:05 Sean MacDomhnall, Channel Solution Architect at Realex Payments

• “Making Your Magento Store Pay”

Alan will be covering everything you need to know about:-

· Using your payment solution to maximise conversions

· Tools for reducing checkout friction for customers

· How to deal with abandoned carts

· How to beat fraud on your store

• Networking until 9:30 Drinks & networking until 9:30pm

This month's Magento Meetup is proudly sponsored by:

Austin Fraser, IT recruitment experts (http://www.dotmailer.com/)

Proud Sponsors of the London Magento Meetup and Co-Organisers for the last 3 years. We’re here to listen, advise, and ultimately, to help organisations perform better.

..and...

DotMailer (http://www.dotmailer.com/), The UK's no.1 email marketing company. (http://www.dotmailer.com/)

The UK's no.1 largest email marketing provider with 70,000 users in over 150 countries. Our mission is to make it as easy as possible for marketers to get results that make a dramatic improvement to their business. We want to help marketers deliver their imagination.

DotMailer -- IMAGINATION...DELIVERED