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From the Ground Up: Do you have what it takes to launch a business on the web?

Do you have what it takes to launch your own small business on the web?

Building on the momentum from last month's presentation on Design-Thinking, our April meeting features Kristee Rosendahl, Founder and Chief Product Officer for Smart Living Studios, Inc.

Kristee will take us through the launch of her start up Smart Gardener, from initial concept to thriving business. Along the way we’ll learn how design thinking informed the choices she made, and we’ll be introduced to a wealth of software tools Kristee used to streamline the launch of her business on the web. Drawing on her first hand experience—from envisioning her start up to managing the day-to-day tasks of running a business—Kristee shares her thoughts on everything from agile design, business visualization and branding through execution.


Kristee Rosendahl, Founder, CEO and Product Designer

Kristee Rosendahl has spent the last 26 years working across product development, user experience, design and management to build innovative new digital products and applications.

In 1985, she pioneered the field of User Experience as the co-founder of Apple Human Interface Group and from 1986 to 1991, was one of the principal designers of the Apple Multimedia Lab in San Francisco.
During her career, as CCO, VP of Product Development, Director, Creative Director, Art Director, Designer, and Manager, she has designed and delivered products across multiple media platforms and multiple channels while helping to define the new role of designer in these new and unchartered fields.

She has brought unique perspectives, as a key member on executive management teams, to product vision; building and managing teams based on the early integration of user experience, creative, engineering, business and marketing.

Kristee has developed several ground-breaking models for community, digital interactivity, revenue generation and branding on the internet while at Purple Moon, Harcourt Education, Apple and with clients like Microsoft, Cheskin Research, SFMOMA, Playskool, Motorola, and the BBC. Some of these products received the Codie, MC ICON, American Center for Design, Cindy Gold and Silver Medals.

Prior to SmartGardener, Kristee ran her own consulting firm, KR Studio, LLC, helping very early stage start-ups with customer strategy, product development, user experience and initial design.

She holds two patents; one for a method of rotating a three-dimensional icon and the other for a user interface system and method for traversing a database.

About the Organization:
SofTECH is a non-profit trade organization committed to fostering communication and cooperation for business and technology professionals in Northern California's Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community.

SofTECH develops programs and provides meaningful networking opportunities for its members who include American River Ventures, Autodesk, Inc., Bank of Marin, Hanson Bridgett Marcus Vlahos & RudyLLP, iPost, JAG Wire Group, The K/A Group LLC, Phippen Design Group and Ridgecrest Marketing.

Wednesday, April 24, 2013

San Rafael Corporate Center
Tamalpais Room
750 Lindaro
San Rafael, CA 94901
parking & directions (PDF)

6:30 p.m. - 7:15 p.m. Registration and Networking
7:15 p.m. - 8:15 p.m. Presentation
8:15 p.m. - 8:45 p.m. Audience Q&A
Food and beverages will be served.

$20 at the door for non-members who did not register in advance
Sign up for a Trial or Full Membership to SofTECH at: our Join Page

Register Now at

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  • A former member
    A former member

    Was shocked to find out that there was a fee for this meet-up once I got there. I have paid fees for other meet-ups and I'm not opposed to it, but this was not made clear beforehand on the Meet-Up page. Having not brought money with me I promptly left before it started instead of making a scene. I don't suspect this was any kind of bait-and-switch tactic, but this kind of thing may be why there were only 8 people who RSVP'd for what look to be a wonderful workshop.

    April 24, 2013

  • ReGina C.

    I'm new to the area. Seeking to find internet marketers who can collaborate on projects with me.

    April 22, 2013

    • Daphne C.

      Welcome! ReGina ping me at [masked] and I can help introduce you to the people you may need

      April 22, 2013

23 went

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