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Alison Maloni is the CEO of Alison May Public Relations. The former journalist was born to be a storyteller. Alison is an acclaimed keynote speaker, moderator, and media relations expert. The CEO and President of Alison May Public Relations is a well-respected publicist among reporters, producers, and editors around the world because of her understanding of what journalists want and need. Alison emphasizes the importance of using social and digital media to deliver the message. She is not afraid to tell it like it is and pushes companies to do what everyone else is not doing. Her belief that confidence is key allows her to stand out among her competitors, along with her willingness to be bold. The former journalist is the host of the online show called The Hustle. The show features entrepreneurs, politicians and inspirational people who are working hard to make a difference in the world. Building Your Personal Brand Through Public Relations Would you like to be featured in the local and national news? How about quoted in a national magazine? Alison will be showing you how to position yourself as an expert in your industry and be the go-to person the media turns to. The more you are in the media, the more the public sees you as The Expert. Alison will give you tips on how to build your personal brand and maintain a stellar reputation through public relations. --- About Marketers Anonymous Hear success stories first-hand, learn cutting-edge marketing tactics, discover the latest industry research and insights, and get to know others in the local marketing community. Marketers Anonymous is a monthly meetup run by marketers for marketers. Join us on the 3rd Friday of each month at the Blue Moon TapHouse at Waterside in Norfolk. A server will take your lunch and drink order and you'll get your own check.
Fred Rose, Waterside District Director of Marketing A company’s best marketing asset is their team. These days there are countless promotional and advertising channels — by leveraging your fellow employees you can maximize outreach while reducing costs. People like to buy from people, and putting a trusted face behind your latest campaign can dramatically increase the reception from a potential customer. Waterside District hosts over 100 concerts, festivals, and community events each year -- and activates an army of marketers as part of the outreach strategy. Sometimes there are upwards 150 employees promoting a single event at the entertainment district in downtown Norfolk. Attend "Win From Within" to learn how their comprehensive marketing strategy drives people to the district, week after week. Key Takeaways How to motivate your colleagues to "buy in" Developing a winning game plan across platforms 3 tricks to leverage influencer marketing --- Adriana Andrade, Hilton VB Marketing Manager Currently serving as the marketing manager for the Hilton and Hilton Garden Inn Virginia Beach Oceanfront along with their 4 Food and beverage outlets and Neptune’s park. She was acquired during the acquisition of the two properties by Shamin Hotels from Gold Key. Adrianna had worked with Gold Key for 11 years.