What we’re about
Marketing Matters is a community for marketers looking for answers to difficult industry questions & exploring impactful innovations.
We commit to bringing high quality speakers, offering groundbreaking marketing insights and professional skills that you can take away and use right away - no sales pitches, no BS!
Previously known as 'Marketing Talk', our online events attracted over 500+ marketers from all over the world and we are now bringing these to our home city Brighton where the biggest and best will be invited to speak to you; our community, keen to learn, network and innovate.
Hosted by the brilliant 'Co-Marketing' venue in Kemptown, Brighton, and offering drinks, nibbles and networking before and after the talks every three months.
We're open to all, junior, senior, not quite there. Come and hear the future thinkers of marketing puzzle out the problems we all face, always with practical advice as well as big ideas.
MARKETING MATTERS
Upcoming events (1)
See all- Google Consent Mode V2 explained PLUS a taster from a Brighton Fringe showSHELTER HALL, Brighton
Only 30% of Marketeers feel ready for the shift from 3rd party to 1st party data. Find out more about how to turn this into a super power.
'have we installed it correctly?' 'Am I seeing the impact on my data that other brands are seeing?' 'how can I make this work to my advantage?' 'how can I explain this to my seniors and stakeholders?'
PLUS! A preview of Jonathan Oldfield's Fringe show 'One Way Mirror', a story about the art of people watching, built for extroverts, introverts and everyone in-between. Come and join the ritual as we re-create the true story of a man living with a one way mirror in his li👀ving room.
“Tonight you will make a choice. Am I watching you? Or are you watching me?” 👀
What could be more appropriate for a panel all about data privacy.
### Our panel:
Dan Perry-Reed is a Principal Analytics Consultant and Trainer at Measurelab, an independent analytics consultancy. What he doesn't know about the Google stack, specifically Google Analytics 4 isn't worth knowing.
Dani Herrmann is one of the Senior Digital Marketing managers at Trapeze Media and has spent the last few months implementing Google Consent mode across several client websites. She knows the challenges that come with the process as well as the key areas to focus on when communicating with seniors and stakeholders in your business so they feel confident and in control.
Our hosts, marketing agency Trapeze Media, will be encouraging an open forum so you can bring any specific questions you have and get some answers.
We recommend you BYOWD (bring your own web developer) if you can as a lot of questions marketers have are now best communicated with your web developers. We're aiming for a future where marketers and web developers live together in harmony, and it is achievable.
### We'll be discussing Google Consent Mode alongside the overall depreciation of cookies that we are about to face covering topics like:
- How to transition from reliance on 3rd party to 1st party data
- Google's AI modelling, how it works and what it means
- How to communicate to stakeholders, line managers and team members
### And a massive thank you to Silicon Brighton for their support always in putting on these events.
“Our mission is to put Brighton on the map as a technology hub, spotlighting the region for talent and investment.
We make meaningful introductions and engineer opportunities for collaboration across organisations. Everything we do helps make Brighton & Hove a great place to bring tech to life.### So join us for coffee and pastries and figure out how to turn this global shift into a super power for your business.
