Past Meetup

How Paid Search can Help Your Business Thrive Online

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Discover things you need to know about paid search engine marketing and learn tips you can use today to promote your business and make more money.

According to new research from Google, paid search ads increase clicks to your site, even if you have the number one organic listing on the search results page. Google states that 50% of clicks on a business’ search ad are “incremental,” meaning they would not be replicated in the organic search results if your paid search ad did not appear on the page. Even if your site frequently ranks at the top of the search engine results page, you can drive a significant lift in site visits by incorporating search engine advertising into your online marketing strategy.

Some things you will learn:

• What is paid search engine marketing?

• 56% of people own a smart phone. Why you should care.

• How to help your website’s quality score.

• Dos and don’ts for writing text ads for Google, Yahoo and Bing.

Patty Skovron has over 20 years’ experience in sales and advertising, both off line and on line with small and medium size businesses. Patty is Google Ad Word Certified and has along with her team at Reachlocal (RLOC) run hundreds of successful paid search and other digital marketing campaigns for small and medium size businesses in the bay area. She is in tune with the diverse and drastically different micro demographics in the area and takes this into consideration when putting together marketing strategies that drive results. Her philosophy is simple, she is here to help businesses who want to grow-grow.