What we're about

Customers are not interested in your solution. They are only interested in getting their Jobs Done. So what job is your product or service helping people get done? How does it make your customers' lives better? You've been learning about the Jobs To Be Done framework and are excited to start using it for your own products. Great! But … how do you actually do it?

How to you glean great insights from your interviews? How to translate those insights into actual products? How do you take what we've learned about your customers and convey it to the rest of your team & organization? This is a group for anyone interesting in learning about the Jobs to be Done framework. We'll be exploring interview techniques and share tips as we're learning to apply JTBD to our own work. If you're curious about what #JTBD is or just want to learn and share about it, come join us!

Past events (5)

Recruiting for User Interviews: 3 Perspectives

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JTBD + Surveys: Encore Edition!

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Rescheduled: JTBD Interview Workshop

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Photos (3)