Discussion: Advertising, Identity, and Ideology.

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Discussion Facilitator: Richard Pope
Teacher bio: http://peoplescolloquium.org/teacher-bios/

Discussion: Advertising, Identity, and Ideology.

Let's discuss the relationship and interconnectivity between advertising, identity, and ideology.

Please read and review the following resource: https://pagely.com/blog/advertisers-trends-2018/

Please also read and review one other resource on this topic that you find yourself. Please post your resources in advance for others to review.

During our discussion, let's try and understand how our identities and ideologies are shaped by and/or are appealed to by the forces of advertising.

Questions:
- What is the relationship between advertising, narrative, and propaganda?
- If an advertiser takes an otherwise legitimate message and wraps their brand within it, does this trivialize the message, make the brand look bad, both, neither, or is this to be taken on a case-by-case basis?
- Are you more likely to purchase items and services that appeal to your identity and/or personal ideology?
- If it's fair to say that identity and ideology are becoming increasingly focused upon by our society at large, should we expect more advertisements that tap into this zeitgeist? If so, how would this change the zeitgeist?

Given the expansive nature of the topic, we should expect this discussion to take us into some unexpected territory, so come equipped with your intellectual sense of adventure - and some sturdy boots wouldn't hurt, either! ;-)