Storytelling: Crafting the right story for the right audience at the right time in the right way
"The world is not made of atoms. It is made of stories." - Muriel Ruykeser
“Story holds power to captivate your audience and connect to your reader or listener on an emotional level, building relationships and opening possibilities.” Anonymous
1. FINDING THE TYPES OF STORIES YOU NEED
You will learn how to conduct Story Inventory
You will learn the Seven types of stories you will need.
What kind of a story do you need? That depends upon:
2. WHO ARE YOU TELLING YOUR STORIES TO?
Your stories will connect you to the people you serve, the people who support you and the people who help you. You will learn how to connect to audiences you know and learn how to develop audience “profiles” if you do not have enough information about a particular audience.
3. STORY COLLECTION
From Whom? You will learn how to collect stories from donors, staff, volunteers, members, and clients
You will learn to identify and overcome Barriers to story collection
You will learn to Create culture of story gathering
You will receive Tools for Story Collection
You will learn How to Interview
You will learn how to Create a Story Bank
4. STORY TELLING
The platform you use to share your stories will help shape your story telling. How you tell your stories in a direct mail piece will be entirely different than storytelling on social media.
You will learn Tools for storytelling