Topic: Don’t make these podcasting mistakes — How to get the fundamentals right
Speaker: Corey Layton (Content and Marketing Director, Whooshkaa)
1. Common mistakes to avoid with your podcast
2. How to package your show for maximum impact
3. Promotion 101 — what works and what doesn't
Corey Layton is the Content and Marketing Director at Whooshkaa, an audio on-demand platform. Corey oversees relationships with content creators, international partners and has led the production of podcasts for brands including Facebook, Mercedes, City of Sydney and more. From conception to realisation, he has over 18 years of branded content creation, marketing & producing experience across digital, social, radio, TV and events.
Topic: Inside ESPN’s 30 for 30 podcast with Julia Henderson
Speaker: Julia Henderson (Producer, ESPN's 30 for 30 podcast)
Off the back of OzPod 2018, we're extremely lucky to be hosting an intimate session with Julia Henderson where we go behind the scenes of ESPN's 30 for 30 podcast. Hear the stories you won't hear at OzPod and ask the questions they didn't have time for. Don't miss this!!!
Julia Lowrie Henderson is an award-winning producer and storyteller based in New York. She’s currently a producer for ESPN's 30 for 30 podcast, which she helped launch in 2016. Her most recent project is Bikram, the 5-part series she reported and produced for 30 for 30. Prior to working at ESPN, she was a producer for Studio 360 from PRI and WNYC.
Topic: Editing secrets from an audio pro! — Lessons from 20+ years of professional production
Speaker: Peter Letts (Director of Audio at BE Media Production)
1. How to edit your podcast so people will listen
2. Common editing and mixing mistakes to avoid
3. Tips and tricks for producing pro quality audio
Peter has been producing world-class audio with BE Media Production since 1997. He has extensive experience in all facets of audio production; from radio, television, and video-post, to online audio, podcast and music production. Peter also runs Audio Concierge, an audio production business creating exceptional audio for businesses world-wide.
Topic: The business side of podcasting — Creating an engaging show which pays the bills
Speaker: Kristofor Lawson (Host of Moonshot)
1. Overview of Podcast Movement 2018 — What is everybody talking about in the world of podcasts?
2. Funding your side-project — How do you make money? How do you find advertisers? What CPM rate should you charge? What is a "CPM"?
3. How to use data to create better content for your audience.
Kristofor is the founder of Lawson Media — a podcasting company which connects podcast listeners with global stories. He's also the host of Moonshot, an award-winning podcast exploring the world's biggest ideas and the people making them happen. Kristofor is an experienced journalist who has worked at the ABC, SBS, News Corporation, and Network Ten.
Topic: Is 1000 downloads good? Podcast stats explained!
Speaker: Sharon Taylor (CEO at Omny Studio)
1. An overview of podcast stats and how to benchmark your show
2. Under the hood of how podcast media hosting actually works
3. How the podcast industry is standardising analytics with the IAB
Sharon Taylor is the Chief Executive Officer of Omny Studio – an advanced audio-on-demand platform built for enterprise audio publishers. With over a decade of leadership experience in the technology industry, at Omny Studio she drives awareness of podcasting around the globe - working with radio networks and podcasters to navigate and excel in the space.
Topic: Your essential guide to the future of podcasting
Speaker: James Cridland (Radio Futurologist)
1. What you need to do to prepare for the future of audio
2. The surprising tips podcasting can learn from radio
3. Trends impacting audio from around the world
James is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is Managing Editor of http://podnews.net, a daily podcast newsletter, and runs media.info, the media information website.
James has worked in radio since 1989 as an award-winning copywriter, presenter, and internet strategist. He frequently speaks at radio and podcasting events around the globe.
Topic: Behind the scenes of Trace, the ABC's first true-crime podcast
Speaker: Rachael Brown (Creator/Investigator/Presenter, 'Trace' podcast)
1. Why it's vital to set your key intention for your project
2. The strange realisation that true-crime is not entertainment
3. How to harness the power of audience interactivity
Rachael Brown is a broadcast journalist who began her career with the ABC in 2002. She has since held several postings, including Europe correspondent from 2010 to 2013. In 2008, she won the Walkley Award for Best Radio Current Affairs Report.
Rachael is the creator, investigator, and host of the ABC’s first true-crime podcast, Trace. This hit show reviewed the cold case of Melbourne mother Maria James and the suspicious circumstances surrounding her murder.
Rachael Brown's investigation reviews old suspects, and finds a new one. The podcast has prompted a Victoria Police admission about an embarrassing DNA bungle and has encouraged the Victorian Coroner to consider reopening the inquest. Trace won the 2017 Walkley Award for Innovation, and two 2017 Quill Awards, for Innovation and Best Podcast. Trace is also a finalist in the Documentary category in the 2018 Australian Podcast Awards.
Topic: Producing a narrative podcast without a production team
Speaker: James Parkinson (Host, 'By Association' podcast)
• Where to get started with audio storytelling without getting overwhelmed
• How to produce narrative audio (without a production team) from start to finish
• The fundamentals of planning and manage a production schedule
James studied audio engineering and broadcasting at SAE Institute and Melbourne Radio School. He's worked at podcast companies (Omny Studio) and has helped brands like the Australian Open create audio experiences. James has also been a commercial radio producer and announcer.
These days, James works as a freelance audio producer and is the sole host of the award-winning podcast 'By Association'. 'By Association' is a narrative podcast about football and the human connection behind the beautiful game.
Topic: Standing out in the (crowded) comedy podcast category
Speaker: Dave Zwolenski (Co-host, 'We Fact Up' podcast)
• How to create and develop your own comedy show
• The key to finding and growing your audience
• The secret hurdles to overcome to make your show stronger
'We Fact Up' was born out of the notion that before the internet existed people would have to try and work things out for themselves when asked a question. Questions like, “What does O.K. stand for?” or “Who invented the high five?”.
Two long-time friends, Dave and Redd, ask listeners to send in questions. They then read them out on the show and attempt to work the answers out with only one rule: NO GOOGLING. Then, once they've drained the vapid well of knowledge from their already barren brains, they Google the answer and see how close they actually were. Over 70 episodes later, the show has accumulated more than 250,000 downloads and is now part of the Podcast One network.
Dave Zwolenski currently works for Southern Cross Austereo as ‘Senior Video and Podcast Producer’. Sometimes he wonders how he got so lucky to be able to do all the things he loves on a day-to-day basis, but then he stops questioning it and goes back to dreaming about cheese.
Topic: How we monetised our podcast and make $180k / year from listeners
Speaker: Joel Zammit (Host, Plumbing the Deathstar podcast)
• Why patience is key to success
• How to create content which delivers
• Developing a mindset of short-term sacrifice for long-term rewards
The team at Sanspants Radio has grown from a single podcast into a podcast network over recent years. They've built their own Patreon-style donation system and now make over $180k per year from fan contributions. They now employ a small team to help make the podcasts every week. Listen to Joel talk about how they did it, and what they've learned along their journey.
Joel Zammit is the head and driving force behind the Melbourne based comedy podcast network, Sanspants Radio. He is also a co-host of Plumbing the Death Star, a podcast on which 3 idiots ask questions about pop culture that no one else thought to ask and that no one wants answering.