Mobile Growth SF Bay Area with SoFi, Airbnb, Yelp, Zynga, and Chime

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Join us for the first meetup of 2019 for a night of growth stories and strategies with mobile experts. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.

6:30 PM: Check-in, pizza + drinks
7:00 PM: Welcome & introductions
7:15 PM: Mobile Growth panel
7:50 PM: Q&A From Audience
8:00 PM: Doors Close
8:05 PM: Wrap-up & More Networking


Jacob Zhu - Airbnb (Marketing Technology Manager)
Jacob helps build growth data solutions at Airbnb. With focus on Mobile Growth, Jacob works with growth marketing team build tracking and attribution for Mobile growth channels. He also works with data scientist, product manager and engineers to build deep analysis on user flow, funnel analysis, Customer LTV to improve app adoption and app conversions.

Tanmayi Sai - Zynga (Senior Product Manager)
Tanmayi is working on launching a new game this year based on Game of Thrones! She has worked on all aspects of products-growth, monetization, retention and engagement. Prior to product, she worked on astrophysics research and loves working on related data science projects in her free time.

Aditya Vaidyanathan - Yelp (Product Manager)
Aditya is a Product Manager on the consumer growth team at Yelp where he focuses on the mobile web experience. He has worked on optimizing Yelp's mobile site to make it an important funnel for organic user growth at Yelp. He has also worked closely with the performance marketing team to impact paid acquisition at Yelp.

Gladie Helzberg - SoFi (Senior Manager, Product Marketing)
Gladie leads product marketing for all things Invest at SoFi, building the go to market strategy for a slew of mobile-first products. She has over 9 years of experience directing positioning and scaling content in technology, finance, luxury and consumer goods. Demystifying finance is her favorite.

Micha Bitton - Chime - Mobile Banking (Head of Growth - Paid Acquisition)
Micha currently leads the paid acquisition efforts at Chime, focused on growing it's user base to lead healthier financial lives. Prior to Chime, Micha has worked at a few startups and began his marketing career specializing in Paid Search at an agency.

Cynthia Chiang - Branch (Community Manager)


Global Partner
Branch (
Branch provides solutions that unify user measurement across different devices, platforms, and channels, delivering a seamless customer experience no matter where the user comes from. Today's mobile businesses are divided, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that - providing a holistic view of various user touch points, ensuring that links take the user to the right place on website or native app.

Gold Sponsor
Fluent (
Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging our proprietary first party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010, the company is headquartered in New York City.

Venue Sponsor
Yelp (
Yelp connects people with great local businesses. Our users have contributed approximately 142 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.

Grow (
With 40 years of experience covering entrepreneurship, and educating and empowering entrepreneurs, Inc. understands what business builders need and what will make them more effective. That’s why we created the Inc. Grow Your Company Conference (GrowCo), a three-day event that brings together entrepreneurs like you, hungry for the advice, proven strategies, and necessary connections to grow a business. Motivating keynotes and educational breakouts will leave you inspired in so many ways —and with shortcuts and insights to take your business further than you ever imagined.