Past Meetup

Mobile Growth SF Bay Area with Wish, Dropbox, Verizon Media, and DraftKings

This Meetup is past

132 people went

Location image of event venue

Details

THIS IS A FREE EVENT - PLEASE FINISH YOUR RSVP IN THE LINK BELOW
https://events.mobilegrowth.org/events/details/branch-sf-bay-area-presents-mobile-growth-sf-bay-area-with-wish-dropbox-verizon-media-and-draftkings/

Join us for a night of growth stories and strategies with mobile experts. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.

Agenda
6:30 PM: Check-in, pizza + drinks
7:00 PM: Welcome & introductions
7:15 PM: Mobile Growth panel
7:50 PM: Q&A From Audience
8:05 PM: Wrap-up & More Networking

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Panelists
Stella Wu - Wish (Growth PM)
6+ years of mobile paid and organic growth experience. 1st person in the Wish marketing team, with an entrepreneurial spirit.

Jayne Pimentel - DraftKings (Senior Director, Growth Marketing)
Jayne Pimentel is the Senior Director of Growth Marketing at DraftKings. She manages growth marketing responsibilities across paid search, paid social, programmatic and Adnet. Her team works to drive new user growth through these various channels efficiently and effectively. Jayne joined DraftKings by way of MachineZone Inc. (MZ), a technology company that focuses on mobile strategy games. As the senior director of ad operations at MZ, Jayne gained extensive knowledge of both the mobile gaming and advertising ecosystems. Prior to this, Jayne served as the director of revenue and ad operations at Reddit, one of the top ten websites in the United States. Jayne holds her B.S. in marketing from Santa Clara University where she was a member of Delta Gamma and also a student athlete on the Women’s Lacrosse team.

Marlen Knüsel - Dropbox (Product Manager, Mobile Growth)
Marlen is a Mobile Growth Product Manager at Dropbox, focused on in-product experiences for users early in their lifecycle. Before Dropbox, Marlen led the User Acquisition team at Skillz, a high-growth mobile gaming startup named #1 on the Inc. 500 in 2017. Before leaving Skillz, she moved into product management, working on cross-platform player chat and player matching algorithms. Currently, Marlen is exploring web development in a rotation program at Dropbox.

Susie Orr - Verizon media (Senior Marketing Manager, Mobile)
Susie Orr owns paid growth for Verizon Media with a strict focus on performance and incrementality. She's using her years of metrics-driven buying experience from mobile gaming and applying it to Verizon Media's brand growth strategy. She loves battling ad fraud and sharing those learnings with others to bring positive change to the mobile ads ecosystem.

Moderator
Amanda Grady - Branch (Partner Growth Manager)

Host
Cynthia Chiang - Branch (Community Manager)

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Global Partner
Branch (https://branch.io)
Branch provides solutions that unify user measurement across different devices, platforms, and channels, delivering a seamless customer experience no matter where the user comes from. Today's mobile businesses are divided, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that - providing a holistic view of various user touch points, ensuring that links take the user to the right place on website or native app.

Gold Sponsor
MoEngage (https://moengage.com)
MoEngage is an intelligent marketing cloud, built for the mobile-first world. With AI-powered automation and optimization capabilities, MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, and SMS. Fortune 500 brands across 35+ countries such as McAfee, Samsung, and Vodafone use MoEngage to orchestrate their omnichannel campaigns. MoEngage has been featured on Gartner’s Magic Quadrant for two consecutive years.

Venue Sponsor
AWS (http://aws.amazon.com)
Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

Partner
Grow (https://growco.inc.com/)
With 40 years of experience covering entrepreneurship, and educating and empowering entrepreneurs, Inc. understands what business builders need and what will make them more effective. That’s why we created the Inc. Grow Your Company Conference (GrowCo), a three-day event that brings together entrepreneurs like you, hungry for the advice, proven strategies, and necessary connections to grow a business. Motivating keynotes and educational breakouts will leave you inspired in so many ways —and with shortcuts and insights to take your business further than you ever imagined.

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THIS IS A FREE EVENT - PLEASE FINISH YOUR RSVP IN THE LINK BELOW
https://events.mobilegrowth.org/events/details/branch-sf-bay-area-presents-mobile-growth-sf-bay-area-with-wish-dropbox-verizon-media-and-draftkings/