*Read below for what to expect, who will be there and pricing as rates change based on date of registration and your company type*
Most organizations have only scratched the surface of what’s possible when you take an analytical, data-driven approach to your marketing.
At the Marketing Analytics Conference (MAC) 2019, you will learn from senior brand and data science marketers about the latest strategies in Attribution, Machine Learning, Segmentation & Microclusters, and cross-channel integration. To drive skill-building, MAC 2019 features two tracks throughout the event to go into what’s next in data science and marketing.
Topics to be addressed include:
-Best Practices for Customer Engagement that Drives New Opportunities for Value
-Turning up the Volume of Brand Voice by Engaging Within
-Identifying High-Value Actions and Driving Conversions with Real-World Rewards
-Real-Time Pricing Optimization & Learning
-Beyond Customer Segmentation to Microclusters
-Customer Funnel: Understanding the Outliers
-Driving Real Impact With Data
-Marketing Analytics Business Model Innovation: Consumer Ownership
-Building Transparency into Analytics-Driven Convenience
-Integrating Empathy into Algorithms
-Automating Marketing Analytics for Real-Time Insights
-Converging Data: Inventory Management & Customer Service
-Oh, What a Tangled Web We Weave: Designing a Multi-Channel, Multi-Campaign Social Attribution Program
-Driving B2B Spend with Personalized Supplier Recommendations
-Analytics Strategies for Connected & Social Listening
-Prioritizing Adwords Using Machine Learning
-What Does Creativity in Data Collection Look Like?
-Fireside Chat: The Creative Opportunities in a Data Regulated World
-Personalizing Analytics Reporting to the Strategic Marketing Team
-Tracking and Optimizing ROI on Media Channels
-Customer 360: Driving Connection and Collaboration of Technologies
Visit https://mac.thedma.org for more information on confirmed speakers, topics and pricing information as rates change based on date of registration and kind of company.