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How to pitch like a queen with Dr. Josephine Muir

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Scott G. and Dave N.
How to pitch like a queen with Dr. Josephine Muir


Do you get nervous when pitching? My name is Josephine Muir and I’m going to teach you how to pitch like royalty. In fact, I’m going to share the strategies I used to secure $2.5M in seed capital and win countless awards including Innovator of the Year (Emerging Category), WAITTA, iAwards and more.

Josephine Muir, PhD, GAICD is the Chief Executive Officer & co-founder of Noisy Guts - an award-winning gut health company on a mission to improve gut health.

In 2019, Josephine lead Noisy Guts from spin-out to startup, extracting intellectual property from The University of Western Australia. She raised $2.5M during a global pandemic and learned much along the bumpy road to commercialisation.

Noisy Guts has recently launched its first B2C product range - Superflora gut-friendly protein, fibre and probiotic powders.

Prior to Noisy Guts, Josephine was the Associate Director of Professor Barry Marshall’s Research Centre for Infectious Diseases. She has held senior executive roles in the not-for-profit sector and provided high-level qualitative market research to help corporates, political parties and government clients make better decisions.

Josephine completed a PhD at the University of Melbourne and a Research Fellowship at Princeton University.

She has served as a judge and panellist at commercialisation and innovation events and actively supports STEM initiatives such as the Innovators’ Tea Party and Science Café.

Josephine’s interests include:

  • gut health / microbiome
  • eating your way to better health
  • female founders
  • organ and transplant donation
  • running

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Morning Startup - Perth
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45 St Georges Terrace · Perth, WA
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