We are pleased to announce that the next MTL + ECOMMERCE will be held on Wednesday, February 18th at Notman House.
Our first guest speaker will be Fabiana Pereira, Senior Strategist at Le Site. She will present 3 Steps to Creating a Killer Email Program.
Our second speaker will be Ali Behnam, Co-founder of Tealium. He will arrive from San Diego to present on data unification and reveal strategies to achieve real-time, cross-channel unified marketing.
=== Event Tickets ===
Early Bird: $10 + $1.24 fee per person (until Feb 15th, buy online)
$20 + $1.49 fee per person (Feb 16th-18th, buy online or at the door)
$10 + $1.24 for students, *must present valid student ID* (buy online or at the door)
=== Agenda ===
6:00 PM Networking
6:30 PM Opening Remarks & Introduction
6:35 PM Presentation #1 > 3 Steps to Creating a Killer Email Program by Fabiana Pereira
7:05 PM Q&A on 1st presentation
7:15 PM Presentation #2 > The Rise of Unified Marketing by Ali Behnam
7:45 PM Q&A on 2nd presentation
8:00 PM Closing comments & Announcements
8:05 - 9:00 PM Networking
=== Speakers ===
Fabiana Pereira -- Senior Strategist -- Le Site
Brazilian-born Fabiana Pereira, MBA, PhD, is a Marketing and Management Consultant with a track record of establishing and leading highly profitable CRM and Interactive Marketing projects for both Fortune 100 and disruptive startups. She thinks outstanding is the new black.
As marketing emails fill up inboxes like the next God-send flood, customers are wary of product-centered messages and ask themselves the crucial question: "What is in it for me?" Learn how to give them what they want while surpassing your business goals, in 3 straightforward steps that will help you craft a killer email strategy.
Ali Behnam -- Co-Founder -- Tealium
Ali Behnam founded Tealium in March 2008, helping design and launch the company’s enterprise tag management platform, Tealium iQ. Prior to Tealium, he worked at WebSideStory (now Adobe Systems), overseeing all product management and product marketing for the company’s enterprise-class products. Ali later transitioned to the company’s professional services team, where he led online business optimization consulting for major brands. Ali holds an MBA from the Anderson School of Management at the University of California, Los Angeles. He studied structural engineering at the University of California, San Diego.
While big data is all the rage today, most organizations fail to successfully leverage it and get value from it. Nowhere is big data more relevant than the digital channel, with mountains of data silos. When unified, the data can be used to maximize conversions and customer value. During this session, Ali Behnam will discuss the value of data unification and reveal strategies to achieve real-time, cross-channel unified marketing.
SPECIAL THANKS TO OUR SPONSORS