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Price: CA$10.00 /per person
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MTL + ECOMMERCE #24 **** THIS EVENT IS SOLD OUT****

Dear members,

We are pleased to announce that the next MTL + ECOMMERCE event in collaboration with Lightspeed Retail, will be held on Wednesday, November 4th at the 700 St-Antoine East Street.

Our first guest speaker, Khoi Truong, Director of Digital Media and Data Optimization at L'Oreal, will give a presentation entitled "Setting the right KPIs for your online advertising".

Our second speaker, Alaa Hassan, General Manager of Global Marketplaces at Beyond The Rack will talk about "3 Lessons Learned From Selling Over $15 million a Year on Amazon & eBay".

=== Event Tickets ===

Price:

EARLY BIRD: $10 + $0.95 fee per person (Until November 1st, online only)

REGULAR: $20 + $1.30 fee per person (After November 1st, buy online or at the door)

STUDENTS: $10 + $0.95 for students, *must present valid student ID* (buy online or at the door)

Tickets to the event can also be purchased on the Eventbrite page:

http://www.eventbrite.ca/e/mtl-ecommerce-24-tickets-19181558558

=== Agenda ===

6:00 PM Networking

6:30 PM Opening Remarks & Introduction

6:35 PM Presentation #1 > Topic: Setting the right KPIs for your online advertising by Khoi Truong

6:50 PM Q&A on 1st presentation

7:00 PM Presentation #2 > Topic: 3 Lessons Learned From Selling Over $15 million a Year on Amazon & eBay by Alaa Hassan

7:30 PM Q&A on 2nd presentation

7:40 PM Closing comments & Announcements

7:50 - 9:00 PM Networking

=== Speakers ===

Khoi Truong -- Director of Digital Media and Data Optimization -- L'Oreal

Bio:

Khoi Truong is responsible for digitizing the world’s largest cosmetics and beauty company. As Director of Digital Media and Data Optimization for L’Oréal Canada, he is building a data-driven strategy across the organization, as well as managing marketing, media and digital analytics. Khoi is an experienced workshop leader, having worked closely with L’Oréal’s HR department over the last 5 years to put digital training programs in place. He’s also a frequent speaker on digital optimization for Les Affaires and the Association of Canadian Advertisers. His projects with L’Oréal have been featured on Adobe’s CMO.com, Direct Marketing News, and the Globe and Mail.

Presentation:

Advertising measurement is based on two concepts: Gross Rating Point (GRP) and Cost per mile (CPM). However not all impressions are created equal. So how can marketers look above and beyond the GRP and CPM?

Alaa Hassan -- General Manager of Global Marketplaces -- Beyond The Rack

Bio:

As General Manager of Global Marketplaces at BeyondtheRack.com (http://beyondtherack.com/), North America’s premier online shopping club with 13+ million members featuring top designer brand name apparel, accessories, beauty, and home decor at up to 80% off retail, Alaa Hassan is responsible in overseeing all multi-channel efforts. With over 14 years of eCommerce & online marketing experience, his goal is to leverage the power of marketplaces such as Amazon, eBay, Rakuten and many others and help Beyond the Rack expand its huge product offering beyond its website both in North America & internationally.

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