The Power of Email Marketing for Non-Profits

Hosted by NetSquared Boston

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Build the relationships that are key to your organization's success with easy, inexpensive, and highly effective email marketing! In this seminar, we will provide tips to increase your email delivery and open rates, write good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality members, volunteers and donations.

Join HandsOn Tech Boston staff and Constant Contact Authorized Local Expert Robyn Mather as she presents the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your organization's planning and marketing strategy to achieve specific goals.

You will take away knowledge of how to:

Adhere to the do’s and don’ts of email marketing
Use email communications to improve member loyalty
Turn your readers into more frequent supporters and donors
Become a trusted email sender in the eyes of your prospects and members
Target your communications –- get the right message to the right people at the right time
Write compelling subject lines and copy
Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)
Successfully integrate your email and social media marketing effort

Monday, June 17, 9:00 AM - 11:00 AM
Google Cambridge
5 Cambridge Center, Cambridge, MA 02141
Located just a short walk from the Kendall Square T station

Register Here: http://emailmarketingnpo.eventbrite.com/

Who Should Attend: Any Non-Profit interested in learning more about email marketing. Suitable for all experience levels. Participants do not need to be a Constant Contact customer to attend.

Speaker Bio

Robyn Mather is an Authorized Local Expert for Constant Contact and founder of A Social State of Mind, a boutique marketing and communications company that helps clients leverage modern marketing strategies to stay relevant and visible. Robyn is a sought after speaker who shares insights and know-how on the art and science of cultivating lasting relationships and building a successful brand by leveraging email marketing and social media.