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NetSquared Meetup: April #FAIL

  • Apr 19, 2011 · 7:00 PM
  • Affinity Lab U Street

So April Fool's Day has come and gone (hopefully you weren't rickrolled too many times) but NetSquared DC's April #Fail Day will be on our usual Third Tuesday schedule, April 19.

What's April #Fail Day?  Thanks for asking! At NetSquared DC, many of our speakers come to tout their amazing successes for you to follow in your work. This month will be a little different, as we will have several presenters prepared to tell us about their failures: the things that didn't work or go as planned. This event will be modeled on the FAILFaire concept, pioneered by Katrin Verclas of Mobile Active. For more information about FAILFaire, see

We'll follow the Ignite-style format of some of our past events, with each presenter getting 5 minutes to address our audience.  Then we'll allow a couple of questions (60-90 seconds) before moving on to the next presenter. We'll leave some networking time at the end for you to talk to presenters one-on-one, especially if there are certain details our presenters would rather not share with the whole audience.

Here are tonight's presenters:

Garth Moore (1Sky's White Label Community)
Michael Karlan (Professionals in the City's website launch)
Greg Bloom (Bread for the City e-mail campaign)
Malcolm Barnes (print journalism > transition to digital publishing)
Paula Brantner (Workplace Fairness revenue model)

We have a few ground rules for tonight's event, given the sensitive nature of our subject matter:

  • No live streaming of event.
  • Blogging/tweeting is allowed unless someone says that a presentation or parts of the the presentation (or a comment, question, or discussion) are off the record. 
  • For pictures, please ask permission before taking so that anyone who does not want to be known to have presented or attended isn't inadvertently outed by a photo.
  • No third party bashing - our presenters will have been personally involved in the project they are showcasing in some way.
  • Slides will not be made public unless the presenter him/herself makes them available.
  • Some of our presenters will be speaking in their personal capacity rather with their organizational affiliation and will indicate that if necessary.

We're expecting another full house tonight at Affinity Lab, so please change your RSVP if you are no longer planning to attend.  If you're currently on the waiting list, feel free to join us, although that may change later today if the list gets too large. We look forward to a great learning experience -- thanks for joining us!

Paula, Phil and Roshani,

NetSquared DC Co-Organizers



Our thanks to Grasshop, this session's sponsor.

Grasshop is a social media platform for associations, membership organizations and grassroots groups to communicate with members and supporters, wage online advocacy campaigns, and manage membership data. 

Event info

NetSquared DC is a vibrant local community thriving at the intersection of social change and technology. We’re part of a global NetSquared movement that focuses on the exponential impact we can have when we combine our hunger for change with powerful new technologies.

We’re proud to be one of the largest and longest-running NetSquared groups around, and thank our amazing members who come out in force each month to share what they’ve learned and get to know each other better.

You can make sure you’re the first to hear about upcoming events by joining our Meetup. We usually meet at 7pm on the third Tuesday of each month at the Affinity Lab on U Street NW, DC’s greatest entrepreneurial launch space.

A full archive of our past events is available here on our Meetup page at

Join or login to comment.

  • Amber M.

    Hey Greg, glad the feedback worked. One more tip - add that big donate button(currently found at the bottom of the email) and put it at the top in the sidebar (perhaps right above the image). Buttons work great to grab people's attention and give them a clear indication of what you want them to do.

    April 21, 2011

  • Paula B.

    Garth's PowerPoint is now posted at the blog,

    April 21, 2011

  • Annie

    Really edifying, thank you! Whenever actual case studies are featured, I learn so much! And thanks to brave presenters, too :-)

    April 20, 2011

  • Amber M.

    Great meetup. I really loved the speaker's stories. There was a lot of valuable insight there.

    April 20, 2011

  • Michael S.

    Thank you, Paula! This is very helpful.

    April 20, 2011

  • Paula B.

    We will attempt to post Garth's PowerPoint at the blog, In the meantime, here's a link to his whitepaper:

    [We apologize for our own #FAIL in not having a projector ready for our presenters' use.]

    April 20, 2011

  • Michael S.

    Hi Phil. I was wondering if it would be possible to receive Garth's powerpoint presentation. I had to leave shortly after the event and didn't have a chance to speak to him. Thanks!

    April 20, 2011

  • Phil J.

    Coverage of last night's event in Bisnow, w/ photos of many smiles despite our April #Fails:

    April 20, 2011

  • Bayard

    Not quite up to the group's usual high content standards. Didn't come away with new insights as to how projects can fail, and how to avoid them; was largely a re-hash of project management basics, with only one preso specific to the unique mission of non-profits (Bread for the City).

    April 20, 2011

  • SP

    April 19, 2011

40 went

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