New Media Storytellers: How to get your audience to pay attention

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In a world where EVERYONE is a publisher, how do you cut through the endless chatter of the feed and get your audience to pay attention to your message?

Tomorrow evening, you’ll hear from experts on attention-grabbing messaging - from established news sources like The Gambit to hip online zine-style startups like Justin Shiels of Invade to improv innovators like Chris Trew.

Got questions of your own?

Tweet them to @Net2No either in advance, or during the panel discussion!


Our speakers will give you an overview of some of their lessons learned, best practices and examples of success/failure and then we’ll open up the floor with a roaming mic -- so bring your questions, challenges, and specific ideas with you; and get valuable feedback and advice for your project!


Justin Shiels, Invade ( )

INVADE is a creative culture lifestyle brand, headquartered in New Orleans, that focuses on the awesome side of local. INVADE produces quarterly collectible print magazines, daily social media and blog content and regular events, dinners and workshops to curate online and offline social culture.

Chris Trew, The New Movement ( (

Chris Trew is the 2 time winner of "Best New Orleans Comedian on Twitter" (@christrew) in the Yat Speak awards. He's also the Creative Director at The New Movement, a comedy theater with locations in New Orleans and Austin. You may have seen him hosting Tribecon or on America's Got Talent or touring the country with various improv, sketch and standup comedy shows. His New Orleans sports podcast, Trew 2 the Game, posts new episodes every Tuesday.

Jeanne Foster, The Gambit ( ) @The_Gambit

If you’ve never “picked up a Gambit” then you must be a new New Orleanian. This free, weekly alternative newspaper has been providing locals with music, culture, political and covering “All things New Orleans” since 1981.

The Gambit distributes 40,000 “physical” papers every week to over 375 locations throughout the metro New Orleans area. However they took their content to the interwebz in 2007. Equating to over 230K visitors to their site each month, and growing their social following to nearly 30K on Twitter and 22K on Facebook. Since taking to the web, they have been experimenting with unique ways to not only cover technology, but also to incorporate its use within the publication. Jeanne Foster serves as the paper's associate publisher, prior to which she served as project manager for many of the digital projects for Gambit. She also has headed development for online and print promotions and served as project manager for the company’s special events.