For active developers, you've probably encountered more marketing-oriented projects in your work. More and more, developers must be conscious of how marketing and business considerations should effect their projects. If you're a freelancer or owner, or have your own projects/products to market, you may also need to know about marketing for yourself. This session will cover 1) many of the modern techniques and newest developments of web marketing including websites, search, social media, mobile, web apps, usability, integration, messaging/branding, rhetorical function, and stakeholder concerns, 2) applications of these to help developers shape their projects, and 3) applications of these for marketing your own projects or business.
About the Speaker: Nicolas Wynkoop
Process Lead at Pro 119 Marketing, Manager at Collision Platforms, and Code-Nerd
Partner and Process Lead at Pro 119 Marketing, Manager at Collision Platforms, and Code-Nerd.
From a developer who's bachelors and masters are in Communication, and who now focuses largely on business development at a marketing firm while still keeping his code skills sharp, you will hear multiple angles on the industry. Whether as freelancer or team player in a huge organization you'll walk away with a new mindset toward your projects from the process to the detail levels.
Pro 119 is a "marketing wholesaler", focusing on partnering with other web and marketing companies building valuable partnerships in web marketing through long-term relationships, authentic and open communication, and collaborative approaches.
As "Process Lead", I help design workflow, project, and business processes, focusing on the high-level goals, low-level tasks, and everything in between. For our company, this means I look at what we are becoming and the most effective and innovative ways to get there. For clients, I help you name what you are trying to do, see what is achievable for your organization, and take the day to day actions which will lead to success in these goals.