How to use SEO to Build Trust in your Nonprofit

NetSquared Toronto
NetSquared Toronto
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How to use SEO to Build Trust in your Nonprofit
Learn three techniques that any not for profit team member can execute to help them gain recognition and influence for the community and cause they serve.

Learning Outcomes:
1. Understand how to define and use "key phrases" within Google Search.
2. Understand how to gain "backlinks" for website ranking.
3. Understand the value of "citations" for local search engine optimization.

Presented by:
Bob Minhas
The EXPERT's Expert

Bob Minhas is THE authority to high performing corporate and entrepreneurial leaders with his intense Circle of Expert Value system to validate and clearly identify their vision and focus. He is the expert’s expert; positioning you to attract opportunities naturally. His combined coaching, business ownership, education, and life experience align him perfectly to position you as the wanted expert in your field. All while injecting his gifts of intuition and business sensibility from a combined 17 years of entrepreneur experience.

Bob knows business. He grew a quarter-million dollar business with no paid advertising to be called upon by experts for appearances on HGTV. He has coached over 500 business owners through workshops and individual strategy sessions. And he was sought out by business development programs to instruct and lead business owners.
His book, From Addict to Expert, maps the journey of his early dysfunction with business and people, and his recovery to live from a place of authenticity. He shares this story as an inspiring and engaging speaker to captivate his audiences. He is in high demand with audiences to deliver actionable steps while inspiring through humour and examples deep introspection on the realities of business life.

Bob is a proud father to three future leaders. He balances his need for stability with yoga, and his humour with 90’s TV trivia and pop lyrics. If you haven’t received one of his GIFs, you are not yet in Bob’s inner circle. He is also an advocate for mental health, bringing that to focus by co-founding TEDxNewmarket in 2018.

Hosted by:
Sandra Eamor

Sandra Eamor is passionate about helping small to medium sized nonprofits and businesses implement efficient operational systems. In addition to serving on nonprofit boards, she has worked for organizations of every size and implemented many different types of systems and software. All About Systems helps small business owners and nonprofits select and implement the RIGHT systems, software, processes and technology for their operations. All About Systems works with your organization to help you GET THINGS DONE by bringing together people, processes and technology! Systems don't need to be scary. I can help make it easy!

Sandra is also the National President of the One Parent Families Association ( The OPFA supports and connects single-parent families in Canada . OPFA's vision is to be the ultimate resource network for all one parent families in Canada.