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Agile methodologies often lack the details of how UX fits into software dev projects. Some suggest that a Product Manager describing features is enough for developers, UX should train others to do their specialized jobs, or excluding UX experts solves them being “too siloed” and “not collaborative.” This happens with no other role in software dev; it’s hurting culture, efficiency, and productivity, and creating poor products for customers.
Your customer only sees your UX, not 1000 developers or if you were Agile or Lean. Companies are figuring out that UX specialists and the User-Centered Design process are good investments that more than pay for themselves. Recent highly-publicized UX failures remind us that skimping on the UX process can alienate customers, create negative media attention, and burn millions of dollars.
Learn how the UX process fits into Lean and Agile; augments software dev goals; increases customer satisfaction; and saves time, money, and sanity before developers write a line of code.
Debbie Levitt, CEO of Delta CX, has been a CX and UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of this decade, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Oracle, and a variety of Silicon Valley startups. Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.
Debbie has presented at conferences including eBay’s Developer Conference, PayPal’s Developer Conference, UXPA, and WeAreDevelopers. She is an O’Reilly published author and one of few instructors on the planet recommended by Axure. Her “DevOps ICU” book (https://deltacx.link/devopsicu-book) and training teach non-CX roles about CX, why it’s done by specialists, and how to integrate it into teams and processes. Her “Delta CX” book (https://deltacx.link/deltacx-book) and training teach companies how to improve customer satisfaction, predict and mitigate business risk, and increase ROI by investing in great customer experiences.
Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave.