The 19th VideoTLV meetup, was held on November 11th at the Dancing Camel brewery & pub in the Tel Aviv. About 80 group members drank beer, networked, learned and discussed “Music & Video”. The presentations were broadcasted live online thanks to LiveU.
Gilli Cegla, CEO of Novawind and the curator of VideoTLV opened the meeting with welcome statement and thanks to the event sponsors. Yoram Mokady, VP Strategy & Regulation at HOT moderated the presentations.
Dr. Ricardo Tarrash, co-founder (together with Gilad Shlang) of Meemix, reviewed different methods to understanding the DNA of music and predict user's musical taste. His review included: Media DNA, Physical Songs Attributes, Collaborative Filtering, Social Tags, Explicit P2P Recommendations and Member Profiling. Meemix developed a unique algorithm for auto prediction of mobile users' musical taste, based on a Hybrid methodology. They recently changed their business model, and instead of targeting the end users (B2C) they focus on businesses (B2B).
Uri Keren, CEO from MeCanto, forecasts a huge momentum for digital music sells and revenues of music downloads via mobile operators. He believes 3rd generation mobile devices and wimax technology will play a major role, and presented data to supports his forecasts. Mecanto developed a "Music anywhere" end to end solution, allowing consumption of music content, stored on a single server, from any and all of the users’ devices (TV, PC or Cellular). They work in a B2B model and recently formed an end-to-end business process for Sony that includes customers' analysis, sales support, and content sharing via social networks.
Jeremiah Budzik, Commercial Director, Digital Media at MTV Networks International shared his own private opinions (not representing MTV's official view) about the changing music world. He noted that current music contents are corresponding with the audience, allowing it to respond interactively. As part of this evolution, MTV promotes video clips in Myspace thus raising a digital rights management needs. He gave few examples of new models: Radiohead's latest album was released for download with "pay-what-you-think-is-right" model and U2's live performance on Youtube.
Mirra Manevich, founder & CEO of Premiercru talked about her personal experience as the only Israeli participant in Wine Spectator's video competition. She made a movie about Israeli wine, using Vimeo, in less then a month. The movie "wine detective" made it to the finals, and got great feedbacks.
After the presentations additional networking took place and few more rounds of beer tasting.
Special thanks to Efrat from IEI
Many thanks to our sponsors:
• Dancing camel
• Magma Venture Partners
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