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VideoTLV January 2011 Summary

The 24th VideoTLV meeting took place on January 11th at the Dancing Camel Brewery & Pub, Tel Aviv. Meeting topic was “Video Experiences". Over 100 group members gathered, networked, drank beer and listened to four key-note speakers discussing various perspectives of state of the art Video Experiences. The event was broadcast live online thanks to LiveU.

Gilli Cegla, CEO of Novawind and founder of VideoTLV opened the meeting with welcome statement and thanked the VideoTLV team and event sponsors. Yoram Mokady, VP Content & Regulation at HOT moderated the presentations.

Ori Rimon, Co-Founder and CEO, Zrro

The next generation of touch screen technology is a 3D touch screen, according to Ori. Going forward with the way we interact with a common device such as the television remote, Zrro has focused its creative powers to develop a new multi-touch interface for the TV remote. They turned the remote control into a smart input device that resembles our interaction with Multi-Touch interfaces to control the stream of data on the screen. The new technological breakthrough stems from Zrro turning the principals of a touch screen interface into a 3D experience. Zrro demonstrated a remote unit with a flat surface (no buttons at all). The user interacts with the TV by moving fingers over the surface and the TV screen responds by showing the user's selection. The sensation of using the device is similar to using an iPhone, but the needed feedback for touching it is given by the TV- there’s no need to take eyes off the screen. Furthermore, the viewer can use the device to enter data by using an embedded virtual keyboard.

Professor Nitzan Ben-Shaul, CEO, Insplit

At the basis of this new technology is the premise of changing our viewing tendencies from being passive (laid back) consumers of video content into more influential and active viewers, controlling the progress of the plot unveiled to us in video clips and movies. We will be given the opportunity to change the pre-defined course of action by choosing how to rearrange certain elements on the screen with a push of a button. Using the feature film Vertigo as an example, the viewer can alter the flow of the movie by eliminating an incriminating photograph from the disloyal husband jacket pocket, thus setting in motion a different ending to the drama all together. At certain points of the movie, a blinking light informs the viewer that he/she can change the plot by their actions. This ability leaves the viewer in a state of uncertainty to see what has happened as a result of his/her actions. The insplit technology is still evolving, an authoring tool should be available in several month. Nitzan also explained that user intervention in a plot fits only with certain types of genres such as Drama.

Osnat Zaretsky, Senior Manager for Business Development at comScore – Europe

Osnat revealed some up-to-date figures regarding the viewing tendencies of viewers across the world (174 countries). Online video has greatly increased its penetration and now occupies more of our time while we are online, especially when dealing with smartphones, the fastest growing “vehicle” for online video viewing. The US is leading the trend ratings over England and Japan by having a younger crowd of users and number of ads included. The smartphones revolution manifests itself greatly by virtue of having about 80% of video consumption from smartphone in the US and 74% in England. It was also established that videos play a greater role in the way we perceive and remember brand names especially when compared to banners with marketing information. Coming next, comScore is about to get involved in evaluating the way people use the three screens: TV, computer and mobile phones.

Full figures are available at Osnats' presentation click: here

Hanan Lashover, Co-founder and CTO,

A merger with bigger companies is not always bad news to the company employees as Hanan Lashover clearly states. His start-up 5min was recently acquired by AOL and was chosen to lead the video development within AOL. Based on his experience it only helped to chart out more goals and to elevate their market position in terms of times their videos were viewed (6 place in rating). New areas that 5min is going into are: in-video-content-control (i.e. Interlude style projects), search related viewing, zooming, speed, 3D and Facebook interfacing. Quality is the main hurdle to overcome in relation to online video say Hanan, and it must be kept. One of the 5min guideline is “serve a better product that fits the user needs while maintaining the simplistic joy of viewing a video clip”.

Table of Contents

Page title Most recent update Last edited by
VideoTLV Special Hosting Technicolor-January 2014 February 6, 2014 4:25 PM Gilli C.
VideoTLV South America Special Summary February 6, 2014 4:35 PM Gilli C.
VideoTLV November 2013 Summary February 6, 2014 4:42 PM Gilli C.
VideoTLV April 2013 Summary November 24, 2013 11:05 AM former member
VideoTLV January 2013 Summary January 30, 2013 12:50 PM Gilli C.
VideoTLV May 2012 Summary May 29, 2012 11:21 AM former member
VideoTLV February 2012 Summary February 22, 2012 1:26 PM Gilli C.
VideoTLV MultiScreens Special Summary October 3, 2011 11:21 AM former member
VideoTLV July 2011 Summary August 4, 2011 7:46 PM Gilli C.
VideoTLV May 2011 Summary May 19, 2011 1:34 PM former member
VideoTLV January 2011 Summary January 23, 2011 2:06 PM Shirilev
VideoTLV November 2010 Summary November 23, 2010 11:36 AM Shirilev

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