- BDAMS#19: Designing Things that Predict
::SPEAKER UPDATE:: Fako Berkers will replace Lorenzo Romagnoli. What is the role of predictive relations in the design practice of the future connected objects designer? With the rise of AI (Artificial Intelligence) combined with IoT (Internet of Things) the concept of what is a “design thing” shifts from passive artefact to active partner. Capable to perform tasks and make judgements next to us, Things increasingly “work with us” to produce positive change in everyday life. The research program Partnerships in Cities of Things explores the role that such Things will play in our future cities “as citizens”, moving past the idea of the smart city and smart products as a dashboard and tools for easy living. For this edition, we will connect the theme to the PhD research of BDAMS co-organiser Iskander Smit on the topic of designing for things that predict. We have invited other speakers to join in the discussion on this topic. ------ TALK 1: Iskander Smit – INFO / TU-Delft Iskander Smit is a visiting professor and PhD Candidate at Delft University of Technology. He is coordinating PACT research program and Cities of Things Delft Design Lab. In his research is specifically looking into the relation we will have with Things that have more knowledge of the future than we do and shape our view on the world. Next to his research activities in Delft, Iskander is innovation director at Amsterdam digital agency INFO and chairman of the Dutch chapter of ThingsCon. He also is co-organiser of Behavior Design AMS meetup and TechSolidarity NL. TALK 2: Fako Berkers – Artificial Industry / 2ndhandstylist.com Fako Berkers graduated in 2010 from the Piet Zwart Institute at the Networked Media Master. Since then he has worked on several projects that aim to help people escape from their filter bubble by offering "artistic/artificial/alternative filter bubbles". When people engage with his work they experience another bubble than their own and may discover something new. His latest projects involve experimenting with social enterprises that use AI to create a positive change in society. Fako Berkers will speak about 2ndhandstylist.com, a project setup with Gaspard Bos aiming to offer an alternative to fast fashion through second hand clothing. The project relies on AI to make the service costs effective and help consumers find what they are looking for in the vast amount of clothing available. Fako will talk about the design choices/dilemma's that were faced in the project regarding the use of AI. TALK 3: Klasien van de Zandschulp + Mark Meeuwenoord Klasien van de Zandschulp is an interactive designer and artist. She designs story-based and multi-sensory experiences, blending digital/physical and online/offline interactions. Her work involves mobile and augmented reality experiences as well as interactive installations. Klasien is the creator of MAYA; an augmented reality SciFi opera, the chatbot performance Ourspace and the interactive installation and performance EAT | TECH | KITCHEN, to discover new recipes and rituals for the digital age. Mark Meeuwenoord (NL) is a multidisciplinary artist and musician based in Amsterdam. Meeuwenoord’s work ranges between music and sound design, interactive installations to software development. He is a member of the interdisciplinary Dutch design collective Polymorf, and lecturer mediastudies & philosophy and creative coding at Avans University of Applied Sciences. His work is characterized by on hands on practical software and hardware solutions to engage audiences in fully embodied immersive experiences and creating multi-sensory strategies for story and experience design. The two will speak about their latest collaborative work to create the installation Hey Honey - if she can only cook as well as algorithms can process (http://www.klasien.nl/hey-honey). ------ SCHEDULE: 19:00 Doors 19:30 Talks 21:15 Drinks LANGUAGE: English Free entrance / RSVP
- BDAMS#18: Playful Active Urban Living
What does it take for a city to nudge playful active urban living as a lifestyle for its citizens? In this edition of Behavior Design Amsterdam, we explore how the Amsterdam University of Applied Sciences’ research project PAUL uses beacons, big data, sports science and artificial intelligence to create the fitness application designed to convert its user into a healthier urban lifestyle. We are very happy to have three super interesting speakers lined up! - Pamela Pavliscak Pamela is tech researcher and founder of Change Sciences in New York City. Pamela is a sought-after expert on emotion and technology. She advises designers, developers, and decision-makers on how to create technologies with greater emotional intelligence. Pamela is faculty at Pratt Institute School of Information and has lectured at Parsons School of Design, Stanford Design School, and ASU’s Center for Science and the Imagination. Pamela often speaks about our emotional lives online, emotion and artificial intelligence, and internet feelings, all over the world including SXSW, Web Summit, and TNW. Her work has been featured in the New York Times, Slate, CBC, and NPR. She is the author of the forthcoming Emotionally Intelligent Design from O’Reilly and is currently writing about the future of feelings. Pamela will share her visions on the emotional intelligent city. https://www.changesciences.com/ - Elger Blitz Elger Blitz is founder, and senior designer at Carve. He accidentally got involved into designing playgrounds in the early nineties. He has more than 15 years of experience in relevant projects in public space. His cross disciplinary and renewing approach on designing for children and youngsters has proved to anticipate to actual demands and trends. He handles design tasks in a very integral manner, switching easily between different scale levels and disciplines. His unconventional approach and distinctive ideas on designing for kids and teenagers makes him a guest lecturer at different universities in the Netherlands and abroad. Elger will show us how to design the public space to stimulate play and movement. http://www.carve.nl - Marije Deutekom Lector Power of Sports at Amsterdam University of Applied Sciences Sport and exercise contribute to a healthy, lively society. Unfortunately, many people in the Netherlands don’t exercise at all, or too little. This is particularly true for vulnerable groups such as the persons with disabilities or children from financially disadvantaged families. What are the problems these people encounter? How can they be encouraged to get more exercise? These questions are being looked into by the Power of Sports research group. Marije will share the first results of the research within the PAUL project. http://www.amsterdamuas.com/car-sports-and-nutrition/shared-content/professorships/the-power-of-sports/the-power-of-sports.html Doors are open from 15:45h, we will start in the auditorium at 16:15h with the welcome words and talks. 16:15 Welcome 16:30 Pamela Pavliscak 17:00 Elger Blitz 17:30 Marije Deutekom 18:00 Closing, drinks This edition will be hosted at the HvA, location is the Auditorium at Benno Premsela Huis. http://www.amsterdamuas.com/locations/hva-locations/benno-premsela-building.html
- BDAMS #17: Conscious Design. How to design for social change?
How to design for social change? How do you make your audience aware of their own behaviour or state of mind? And how do you take into account long-term and unintended consequences of what we design and produce? These questions and more will be discussed in the next edition of the Behaviour Design AMS meetup, brought to you by guest curators Ramon Schreuder and Klasien van de Zandschulp. We're inviting two inspiring speakers who will share their view on the topic of conscious design. We'll wrap up with a moderated panel discussion involving the whole audience in a conversation that we believe is much needed – a first step towards building more sustainable, responsible products and services. ------ SPEAKER 1: Holly Habstritt Gaal – DuckDuckGo Holly Habstritt Gaal is a Design Lead at DuckDuckGo. DuckDuckGo is the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. Holly will share the philosophy behind DuckDuckGo and how she, as Design Lead, makes sure her audience is aware of their online privacy. SPEAKER 2: Mariah Mansvelt Beck – Yoni Mariah Mansvelt Beck is co-founder of Yoni. Yoni makes organic cotton tampons and pads and aims to make these a mainstream choice. They believe everyone should be able to know what their products are made from - especially their most intimate products. Mariah will share how she got herself into the fem care industry and how design has been key in kickstarting their taboo breaking revolution. ------ SCHEDULE: 19:00 Doors 19:30 Talks 21:15 Drinks LANGUAGE: English Free entrance / RSVP-only
- #BDAMS 17: Conscious Design or how to design for social change?
This time we invited guest curators for planning the program. We are happy to have Klasien van de Zandschulp and Ramon Schreuder to organize this edition. More information will be added soon!
- BDAMS #16: Special Celebration Edition
In conjunction with the info.nl LABS' anniversary, Behavior Design Amsterdam is celebrating 2,000 members and five years running! We are hosting an evening of special talks and mingling as we pay tribute to our continued interests in designing the future. Our speakers for this special edition are co-founder Iskander Smit, members' choice Kars Alfrink, and special guest Scott Smith. Iskander Smit (https://www.info.nl/en/labs/) is the innovation director at agency info.nl in Amsterdam, that crafts digital products and services. Iskander is responsible for research and development and leading the innovation lab. Iskander has a background as Industrial Design Engineer and have been working as creative and strategist in digital services. He is initiator and co-organiser of ThingsCon Amsterdam, a leading conference on the design of the internet of things, and co-organises of the Behavior Design AMS meetups. In 2017 Iskander was appointed as a visiting professor at TU Delft Connected Everyday Lab, where he coordinates a research program on Things as Citizens. Kars Alfrink (https://www.linkedin.com/in/karsalfrink/) was elected by the Behavior Design Community as one of the Members' Choice speakers for his 2014 presentation giving a critical reflection on the role of the designer. He is an independent designer, researcher and educator focused on the intersection of emerging technologies, social progress and the built environment. Until recently, Kars was partner at Hubbub, a boutique playful design agency which he founded in 2009. He also initiated and co-curated the Dutch offshoot of This Happened, a series of events about the stories behind interaction design. He has worked as an educator and researcher at the Utrecht School of the Arts, and before that as an interaction designer at a couple of web agencies. Recently he has worked on several projects applying strategic thinking, as well as written on OODA loops in design practice. He is also engaged in Artificial Intelligence for designers, and developed a workshop last year for TU Delft. Scott Smith (http://www.changeist.com/bio/) is the founder of Changeist, where he leads strategy, research and design activities. His work is built on over 20 years’ experience tracking social, cultural, technological and economic trends, and combines grounded research with narrative design to explore the unanticipated. Before founding Changeist, Scott served as director of research applications at Social Technologies, a futures and innovation consultancy. Prior to this, he spent a decade leading start-up research and consulting teams for international technology research firms in New York City, Washington, DC, and London. Scott has mapped possible futures for public- and private-sector strategy, design and innovation teams worldwide, with some of the largest brands in tech, media, mobility, health and travel. He has also worked with leading non-governmental organizations such as UNICEF, international bodies such as the European Commission, and supported scenario development for the Museum of the Future 2015 and 2016 developed by the Prime Minister's Office of the UAE. He also leads Changeist's work with the cultural sector, including engagements with museums in the UK and Spain and cultural programmes in Belgium and Malta. _____ Program and practical details: When: 15 February 2018 Doors open at 19hrs, program starts at 19:30 hrs. Where: LABSpace at info.nl Note: RSVPs are limited; if you find you cannot attend, we ask that you change your RSVP to make space for other members to join. 19:00 doors open 19:30 - 21:00 talks 21:00 - drinks
- BDAMS#15: Design or be designed. How to shape behaviour in the learning machine
Is AI is the hype of the moment, or is it the new iteration of our networked life? Regardless, it requires a different view on design for sure. Don't focus on the presence but on the rules. How do we interact with the intelligent machines and what does it mean for the role of a designer? The approach of designing behaviour, may be well applied to this system as it is focused especially on the affects of design. We invited three speakers that can take approach this from different angles. Erik van der Pluijm is from ThirtyX (http://www.thirty-x.com/), a visual story-telling agency for innovative businesses. Erik is educated in artificial intelligence and worked as game designer before starting his current agency. He is co-organising meetups for Design x AI coffee and AI Today. Folgert Karsdorp (http://www.karsdorp.io/) from the Meertens Institute (https://www.meertens.knaw.nl) developed AsiBot as an experiment to use AI for co-creating literature. They made some interesting choices how the machines relate to the human writers. Maaike Harbers is lector at Creating010 (http://creating010.com), a transdisciplinary Research Center linked to Rotterdam University of Applied Sciences. Maaike's research focuses on ethics and artificial intelligence. In her work she uses value sensitive design, a design methodology that explicitly accounts for values like privacy, security, wellbeing and autonomy. Rough Schedule: 19:00h: Doors Open 19:30h: Talks begin 21:15h: Drinks
- BDAMS #14; Designing the alternate reality
What is the influence of fake news, alternative facts and real information on elections. Our question for this edition of the meetup: what can behavior design contribute to this important debate. This article of on Motherboard gives some context for instance: http://motherboard.vice.com/read/big-data-cambridge-analytica-brexit-trump Also this article as suggested in one of the comments is very interesting. https://www.fastcodesign.com/3067663/evidence/the-truth-vaccine-how-ux-could-fight-fake-news We found some great speakers to reflect on this. Dr. Marc Tuters (http://www.uva.nl/over-de-uva/organisatie/medewerkers/content/t/u/m.d.tuters/m.d.tuters.html) is Assistant Professor New Media & Digital Culture at University of Amsterdam. He will especially on the relation of memes and the alt right. Sybren Kooistra (https://www.linkedin.com/in/sybrenkooistra/) is currently head of much of the GroenLinks (GreenLeft) national campaign. Former innovator in journalism, for de Volkskrant and Yournalism. We end the evening with an interactive part. We like to discuss with you a couple of standings brought in by our panel. We invited the following people to kickstart the discussion: - Jesse Burkunk - strategy director at NoProtocol and former head of new media at BNN and product manager at Nu.nl - Kars Alfrink - interaction and game designer and former speaker at Behavior Design AMS - Jori van Keulen - designer & researcher at Nuse, a new tool for journalists - Ashlee Valdes - research coordinator at LABSinfonl, former research manager at Thomson Reuters - Lara Ankersmit - head of digital at NOS Rough schedule for the evening: 19.00 doors open 19.30 welcome words, special announcements 19.40 talks start 21.15 drinks
- Who's Afraid of Conversational Interfaces? Behavior Design meetup #13
It's time for the second meetup of the year. Conversational Interfaces are a hot topic. The idea of a butler at hand that serves you within seconds is a powerful thought. It's also the idea of the perfect interface, no interface. Many have tried, most have failed. For this meetup we have invited speakers to discuss everything related to Behavior Design and Conversational Interfaces. How to persuade when there is no interface. We are happy to have a nice mixture of backgrounds both from design, research and product. Niels 't Hooft As a hybrid writer, Niels ’t Hooft (http://nielsthooft.com/en) (1980) combines literature and technology. He writes novels, researches digital writing, publishing and reading, and tries to come up with his own inventions in these fields. The app book Geometry Girl (to be released this fall) is his most hybrid project yet. Niels has a soft spot for videogames and writes for them too. Martine van der Lee (KLM) Martine van der Lee (https://www.linkedin.com/in/martine-van-der-lee-b817929) is manager social technology at KLM Royal Dutch Airlines. “Being where our customers are” has been the basic principle for KLM’s social strategy, offering customers the possibility to contact KLM on 8 platforms, in 13 languages, 24/7. Taking the next step, KLM has adapted social media as their third digital entry point, next to their website and app. Martine has recently worked on launching KLM on Messenger, the first bot within the airline industry, that enables customers to perform all relevant activities of KLM.com, on a platform they already use, Messenger. Currently she explores and implements bots and artificial intelligence solutions to make KLM’s servicing and care ever more relevant and personal. Willem-Paul Brinkman (TU Delft) In 2003 Willem-Paul Brinkman (http://mmi.tudelft.nl/willem-paul/index.php/Main_Page) (1970) received his PhD degree in human-computer interaction from Eindhoven University of Technology, The Netherlands. In 2004 obtained his Postgraduate Certificate in Learning and Teaching in Higher Education from Brunel University of West London, where he worked for five years as a lecturer, before moving in 2007 to Delft University of Technology where he became an assistant professor working in the Interactive Intelligence group. His main areas of expertise are cognitive engineering, human-computer interaction, behavior change support systems, mental health computing, virtual reality exposure therapy systems, and virtual health agents. He is an engineer currently leading funded projects on persuasive technologies for mental health, deployment of ehealth applications, efficacy of VR for exposure therapy and enhancing resilience to stress, remote VR treatment systems, life-like virtual humans, the sense of presence, and memory restructuring for PTSD. He is a co-author on more than 120 peer-reviewed papers. Willem-Paul will share the first results of new research how to influence the sense of agency by using specific conversation strategies. Doors open: 19:00 Start program: 19:30
- New Years meetup with a special presentation by Dan Lockton (UK)
In January we're hosting a special new years drink to celebrate the new year with our community. To make it even more special we invited one of the speakers in the field we like to follow as inspiration. We are very happy to have Dan Lockton to join us from the UK to talk about Design intentions. Dr Dan Lockton is Visiting Research Tutor in Innovation Design Engineering, Royal College of Art, London, and author of Design with Intent that will be published with O’Reilly later in 2016. He is interested in relationships between design and people’s behaviour, how people understand the world, and the consequences for society and sustainability. He has a PhD in Design from Brunel University and an MPhil in Technology Policy from the University of Cambridge. Read more on his activities at http://danlockton.co.uk (http://danlockton.co.uk/) and on http://designwithintent.co.uk We are looking forward to the talk of Dan and to catch up with all of you to have a drink on 2016!
- Behavior Design AMS #11 at e-Week; behavior design in marketing communications
Onze 11e editie zal weer plaatsvinden tijdens Amsterdam e-Week. We zijn erg blij drie (of beter gezegd vier) zeer interessante sprekers bereid gevonden te hebben hun kennis te delen. We waren getriggerd door een artikel dat aangaf hoe in de marketing communicatie en het merken-bouwen het gebruik van gedragsdata en -strategieën een steeds grotere rol speelt. Daarmee zijn we op zoek gegaan naar sprekers en bedrijven die daar een goede visie op kunnen hebben, en daar al langer mee bezig zijn. Wij kijken uit naar hun verhalen! Let op: ook dit keer zullen we bij e-Week op de dinsdagavond onze meetup houden! Ingmar de Lange (http://www.ingmardelange.com), Mountview Ingmar de Lange is strateeg, spreker en specialist in vernieuwende vormen van marketing. Hij is oprichter van Mountview (http://mountview.nl). Hij was partner bij Beyond the Line/WPP, één van de eerste niet-traditionele merkbureaus en hoofd marketing/MT-lid bij Hyves. Ingmar is onderdeel van de Brand Boardroom en maker van het co-creatie kindermerk Brikki. Hij geeft colleges voor EURIB, Beeckestijn, NIMA en SRM en spreekt op veel congressen. Zijn presentaties op Slideshare krijgen wereldwijde aandacht. Ellen van den Berg (http://nl.linkedin.com/in/ellenvandenberg), Apo J. Bordin (https://nl.linkedin.com/in/jbordin), DDB & Tribal Worldwide Ellen heads the UX department of DDB & Tribal (http://www.tribalddb.nl), Amsterdam. She leads a team of user experience designers and creative technologists. Ellen creates digital experiences for real people - working for clients such as adidas, KLM, McDonald’s, Exxon Mobil, Volkswagen, Mars and Heineken. Ellen leads diverse projects as a UX strategist, varying from digital campaigns and mobile experiences to big platform sites and, on occasion, interactive installations. Ellen writes for UX Magazine and loves to participate in hackathons. She’s inspired by the vivid startup scene in Amsterdam in which she plays an active role. Apo is a Swiss/Italian strategist who joined DDB & Tribal Worldwide in 2014. He’s responsible for business, brand and connections planning for Europe, Middle East and Africa reporting to Alistair Beattie. Prior to joining DDB & Tribal Worldwide, Amsterdam, Apo was a brand strategist at Pereira & O’Dell in San Francisco, where he was responsible for strategic planning for brands such as Intel, Toshiba, Skype, and Mattel. Before that, Apo has been part of the Marketing & Social Media Department at Tripping International, San Francisco-based international technology company. In his role as a strategic planner in Amsterdam, Apo focuses on blue chip brand clients including Heineken, adidas, and McDonald’s. Ellen and Apo will do the presentation together to stress the both angles that influence the thinking on behavior driven strategies. Tom De Bruyne (https://nl.linkedin.com/in/tomdebruyn), Sue Amsterdam Tom de Bruyne (40) is mede-oprichter van SUE Amsterdam (http://www.sueamsterdam.com). Een bureau dat campagnes bouwt, startups ontwikkelt en digitale producten maakt voor nationale en internationale merken. Hiervoor was hij oprichter en MD van Boondoggle Amsterdam. Naast SUE participeert hij in enkele startups zoals Salondesir.com (http://salondesir.com/), en Paybacksweater.com (http://paybacksweater.com/). Tom is Belg, maar woont sinds 2007 in Amsterdam. Toch blijft hij hardnekkig dingen zeggen als „kousen” ipv sokken of „zetel” ipv „bank”. Hij is Fellow aan de Universiteit van Leuven en gastdocent op de Rotterdam School of Management. Hij houdt van rennen, maar heeft een hekel aan beginnen met rennen. Hij misbruikt zijn kennis van gedragspsychologie om zichzelf aan het rennen te krijgen. In zijn vrije tijd verzamelt hij foto’s van achterlijke MKB slogans op http://mkbslogans.tumblr.com (http://mkbslogans.tumblr.com/). Voor meer serieuze dingen kan je zijn TedxDelft (http://sue.am/tom_at_tedx) talk "why designers eat advertising for breakfast” bekijken op, hem volgen op Twitter (http://www.twitter.com/tomdebruyne)of zijn slideshare (http://slideshare.net/tomdebruyne) bekijken.