Building a Culture of Product Experimentation with Optimizely and Uber

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Optimizely B.V.

Nes 76 · Amsterdam

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NRC Building 6th floor

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Hi everyone,

Happy World Product Day!!! To learn more, visit (

Do you know what Amazon, Google, Facebook, Netflix and Uber have in common?
- They’ve all figured out how to weave experimenting into their DNA.
- They use experimenting at every level of their decision-making.
- They've figured out that there is a connection between experimentation and growth.
- Building a culture of product experimentation takes years!

We're very excited to announce next week's meetup with Pete Koomen from Optimizely and Karina Kisselite from Uber.


As Optimizely's co-founder and CTO, Pete Koomen guides the technology vision behind Optimizely’s Experimentation Platform, ensuring businesses have access to the tools they need to test their assumptions and respond quickly to ever-changing market dynamics and customer expectations.
He has distilled seven lessons learned from some of the top product teams and high velocity experimentation cultures in the world - Uber, Amazon, Facebook, Netflix, - and will share this with us.

Pete Koomen – CTO at Optimizely | @koomen

Karina Kisselite is a Senior Data Scientist for Uber’s Money Data team in Amsterdam working on rolling out payments products affecting riders, drivers, eaters and restaurants globally. She will share how experimentation is approached at Uber, what their experiment lifecycle looks like and what happens if there is a need to go beyond standard A/B testing.

Karina Kisselite – Senior Data Scientist at Uber | @kisselitekarina


Doors open 18.30
Talk starts 19.00
Drinks 20.30 ish

This talk is sponsored by Optimizely.

Optimizely is the leader in digital experience optimization allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10x. To learn more, visit (

See you next week!

Iris, Steven, Gavin

PS. Food and drinks will be provided (as always)!