UX Crunch Amsterdam: UX and Research

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Wat we doen

TICKET ONLY EVENT: http://bit.ly/2FG3ra9

UX research is the systematic investigation of users and their requirements, in order to add context and insight into the process of designing the user experience. UX research employs a variety of techniques, tools, and methodologies to reach conclusions, determine facts, and uncover problems, thereby revealing valuable information which can be fed into the design process.

Join us as we sit down for another fantastic evening of theoretical insight, case studies, discussions and more!


Karine Cardona-Smits - Senior Analyst Customer Experience - Forrester

Pragam Rathore - Senior UX Designer - ING

Parisa Khanipour - UX Researcher and Strategist


TICKET ONLY EVENT: http://bit.ly/2FG3ra9

Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and Pizza. Tickets are non refundable as we have limited seating and have to purchase the correct amount of drink and pizza.



ECOM Recruitment

They pursue dynamic individuals in the digital world, extending across the Manchester, London, Amsterdam, Berlin, New York and Berlin.

UX Design Institute

The UX Design Institute is the global leader in UX education and certification, offering the word's only fully online, university accredited diploma in UX design. Our mission is to offer a world-class education to the next generation of UX professionals and leaders. UX design plays a vital role in harnessing and shaping the power of ever-evolving technology. Our courses will shape the great designers of the future to better serve individuals, businesses and society.



6.00pm - 6.20pm: Drinks and Networking
6.30pm - 7.30pm: Talk 1 & Talk[masked]pm - 7.50pm: Drinks and Networking
7.50pm - 8.30pm: Talk 3 and Q&A Panel
8.30pm: Leave venue & head to a local bar for continued networking



Pragam Rathore - Senior UX Designer - ING

At ING, Pragam is responsible for the design and strategy of ING’s product platform and various personalisation initiatives.

Through his talk he will walk us through his journey starting as a design researcher to a research focused UX designer. The crux of the talk will be on how we as designers can look beyond just data and humanise technology through inspiring user stories. He will also share some handy tips on how to inculcate a culture of research in your own process and your workplace.

Parisa Khanipour - UX Researcher and Strategist

Parisa has a dual background in human-centered design and computer science, and has previously conducted research for companies like Facebook, Intel, McDonald’s, Hema, and Status blockchain app.

In this talk, Parisa shares learnings from some of the cases she has worked on and discusses how to setup and adapt the research approach based on evolving customer and business needs to maximise impact.

Karine Cardona - Senior Analyst Customer Experience - Forrester

Karine Cardona-Smits is a senior analyst currently focused on service design and customer service. Before this she was at MOBGEN (Accenture Interactive) as a user experience and interaction design architect and then as the service design lead. She worked with clients in a variety of industries, including finance, insurance, energy, automotive, retail, and travel.

Data is more easily available than ever before, but you still need to ensure that you can build on the story you get from it. How can you make sure that the story you get from it is right?

In this talk, Karine will illustrate what you need to convert research data into actionable insights, and will reveal key factors to help you reach excellence in customer experience.