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Branded. A presentation by Jason Fulton

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2 personen zijn geweest

Wat we doen

The establishing of your brand is fundamentally important to any company, regardless of the scale of its marketplace.

Understanding consumers and how they relate to your brand is just as important to smaller scale/independent designers and makers as anybody else.

We are very pleased that we can offer werkshops members the opportunity to gain insights in this area that are only usually at the disposal of much larger companies.

After training as a product and furniture designer, Jason has spent his career working within retail/retail marketing and consumer trend analysis.

Since 2009 his agency, This Memento, have helped some of the world's largest brands to interpret consumer behaviour on a sometimes macro level and helped these organisations understand their marketplace from a trend perspective and use those insights to form their future creative strategies and output.