Amsterdam Code + Design Community

 
 
 

Do you want to develop a deeper understanding of what drives your customers to choose your product or service over others? Then join us for an hour-long webinar on Jobs-to-be-Done with Jim Kalbach, author of the “Jobs to be Done Playbook.”

Jobs-to-be-done is a powerful mindset that helps you to align your organisation around your users’ needs, the framework has been gaining traction in various industries as an approach to understanding customer behavior within their context. In this webinar, we’ll dive into the JTBD framework and explore how it can be applied in a B2B context, what some of the challenges and successes are, how it can help capture the complexity of customer experiences, and how it can create a unified language across different functional teams.

As an expert in JTBD, Jim Kalbach will share his experience and insights on how to use this framework to drive human-centered innovation in the long run. You’ll leave this webinar with a better understanding of how the JTBD framework can help you develop products and services that truly resonate with your customers.

The webinar will include a Q&A session where you can ask Jim your burning questions. Don’t miss this chance to learn from one of the leading experts in the field and network with peers who share your passion for creating great customer experiences. Register now and join us for an insightful hour of discussion and practical tips on applying the JTBD framework.

About Jim Kalbach.
Jim Kalbach, Chief Evangelist at MURAL, an author, speaker, and instructor on design, customer experience, collaboration, and strategy. In 2020, he cofounded the JTBD Toolkit, a comprehensive online resource on the topic of jobs to be done: www.jtbdtoolkit.com
He is also the author of three books:

• The JTBD Playbook (Rosenfeld, 2020)
• Mapping Experiences (2nd Ed., 2020)
• Designing Web Navigation (O’Reilly, 2007)