• WPATX Beginners: How to Use Content Marketing to Attract Your Target Audience

    • What we'll do In a previous presentation we focused on tips and tools to build an effective content creation strategy. This month, we will look at a four-step Content Marketing process to help you focus and tune your site’s message to attract your target audience. Content Marketing is simply connecting with, and opening a channel of dialogue with your target audience. The proven way to do this is creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience. We will examine the best ways for you to identify your audience; understand how your audience currently engages with your site; share tips for creating engaging content; and finally review tools and processes to measure, optimize, repeat successful engagement. Bring your questions and your laptops — we look forward to seeing you there. • What to bring Bring your questions and your laptops. • Important to know This class is designed for those new to WordPress Thank you to our venue sponsors for the WPATX Beginners Class: T-Werx Coworking and the West Austin Chamber of Commerce. We appreciate their ongoing support for 2019!

    1
  • Setting Up Your First WooCommerce Membership Program

    Note: Due to Startup Week later in the month, we will be hosting the eCommerce Meetup during this time slot. Normal schedules will resume in October. Toyin Akinmusuru will open our session with a discussion about the various ‘shades’ WooCommerce Membership sites. Your site could offer access to classes or specialized videos, you could offer certain customers special ‘membership’ perks or your WooCommerce site may be set up to send members a package of curated products every month. WooCommerce is a great fit for many of these types of membership sites since you can sell access to WooCommerce products in your store; use one-time or recurring billing; restrict access to blog posts, custom content, products, or discounts; and sell access to individuals or groups of members. Toyin will demonstrate how to build a Members-Only WooCommerce Purchasing Club and discuss the benefits of recurring revenue business model. WooCommerce Session Format Refreshments & Networking — Liquid Web https://www.liquidweb.com is our 2019 Refreshment Sponsor for our ‘Meet and Greet’ Theory — Each month we will examine a different aspect of building and maintaining an eCommerce site. Practice — Each month we will demonstrate/discuss the best applications for the tool or process described in the “Theory” section Q & A — The session will close with member questions It is our goal that the new structure will help our members not only to learn more about the awesome power and flexibility WooCommerce but also support building more personal and professional relationships within the Austin WordPress eCommerce community. Thank you to Liquid Web and Capital Factory for sponsoring event space in 2019 for WordPress Austin. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. For more information, visit their website: https://www.capitalfactory.com/

    1
  • WPATX eCommerce - TBD

    Capital Factory

    1
  • Preparing Your Store for Black Friday Cyber Monday

    Last month, Toyin Akinmusuru addressed how to see Amazon, not as an over-bearing competitor, but another partner who will help you Kick-Start your WooCommerce store. This month we will address, Preparing Your Store for Black Friday and Cyber Monday, and NO, it is not too early to be preparing your WooCommerce Store. If you want to get in on this year’s biggest shopping weekend, now is the time to start planning. Toyin Akinmusuru is veteran of dozens of successful Black Friday and Cyber Monday campaigns and has some chilling 'BFCM Lessons Learned" from campaigns that did not meet expectations. Toyin will demonstrate how a BFCM Checklist and a review of your site’s Special Events Related Editorial Calendar will help you prepare for a successful BFCM promotion. Don’t miss this tremendous opportunity to get your eCommerce business ready to delight your customers and make money doing it. This year the Organizers of your WPATX WooCommerce Meetup are offering our members a different format. We've structured the 2019 meetup schedule as an eCommerce curriculum. Over a period of eleven sessions, we are building and maintaining a functioning eCommerce site. 2019 Real World WooCommerce Session Format Refreshments & Networking — Liquid Web https://www.liquidweb.com is our 2019 Refreshment Sponsor for our ‘Meet and Greet’ Theory — Each month we will examine a different aspect of building and maintaining an eCommerce site. Practice — Each month we will demonstrate/discuss the best applications for the tool or process described in the “Theory” section Q & A — The session will close with member questions It is our hope that the new structure will help our members not only to learn more about the awesome power and flexibility WooCommerce but also support building more personal and professional relationships within the Austin WordPress eCommerce community. Thank you to Liquid Web and Capital Factory for sponsoring event space in 2019 for WordPress Austin. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. For more information, visit their website: https://www.capitalfactory.com/

    1
  • WPATX Beginners: How to Secure and Maintain Your WordPress Site

    T-Werx Coworking - Four Points

    • What we'll do Over the past several months we've led our group from the WordPress Install to developing and organizing content that attracts readers and keeps them coming back. Now that you have your site up and running it is time to address Site Security and Administration. As the popularity of WordPress has increased so has it's attractiveness to hackers. We will review the basics of keeping your WordPress site secure and talk about some current WP security plugins and services available to keep your site and your online community safe. We look forward to seeing you there. • What to bring Bring your questions and your laptops • Important to know This class is designed for those new to WordPress Thank you to our venue sponsors for the WPATX Beginners Class: T-Werx Coworking and the West Austin Chamber of Commerce. We appreciate their ongoing support for 2019!

    8
  • WPATX - Page Builder Comparison

    Capital Factory

    A special treat for you all, Pat Ramsey will be giving a brief talk regarding the pros, cons, and general notes of using some of the top WordPress Page Builders (including Gutenberg). By creating the exact same page using several different tools, this talk aims to highlight the performance, ease of use, and other valuable considerations for each. Pat is one of the founding organizers of the WordPress Austin Meetup group and is the Director of Technology at Crowd Favorite. Thank you to Capital Factory for sponsoring event space in 2019 for WordPress Austin. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. For more information, visit their website: https://www.capitalfactory.com/

    2
  • Expanding Your Reach — Selling on Amazon

    Capital Factory

    Last month, Toyin Akinmusuru introduced Aliexpress as an option for kick-starting your WooCommerce store. This month we will address the 800-pound gorilla in the marketplace and will help you look at Amazon not as impossible competition, but view them as yet another partner who will help you on your way to success. We will look at the ways successful online sellers are reaching out to meet their customers everywhere they shop online, embracing multi-channel selling and giving their products as many chances as possible to be seen, and bought by more customers and there’s no better way to get started than by adding Amazon to your channel mix. Don’t miss the opportunity to learn how to level-up your WooCommerce Store. This year the Organizers of your WPATX WooCommerce Meetup are offering our members a different format. We've structured the 2019 meetup schedule as an eCommerce curriculum. Over a period of eleven sessions, we are building and maintaining a functioning eCommerce site. 2019 Real World WooCommerce Session Format Refreshments & Networking — Liquid Web https://www.liquidweb.com is our 2019 Refreshment Sponsor for our ‘Meet and Greet’ Theory — Each month we will examine a different aspect of building and maintaining an eCommerce site. Practice — Each month we will demonstrate/discuss the best applications for the tool or process described in the “Theory” section Q & A — The session will close with member questions It is our hope that the new structure will help our members not only to learn more about the awesome power and flexibility WooCommerce but also support building more personal and professional relationships within the Austin WordPress eCommerce community. Thank you to Liquid Web and Capital Factory for sponsoring event space in 2019 for WordPress Austin. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. For more information, visit their website: https://www.capitalfactory.com/

    4
  • WPATX Beginners: How to Add Functionality to Your WordPress Site With Plugins

    • What we'll do In this WordPress Beginners' session, we will guide you through the wonderful world of WordPress Plugins. If you have been managing your WordPress site for a while you’ve probably chosen and installed a few plugins on your own. We will discuss when using a plugin is a great idea, and when a plugin might be the wrong solution. Those new to WordPress need to know the disadvantages of using too many plugins, and what using the wrong plugin can do to your site’s performance. If you have ever wondered which of the thousands of Plugins in the WordPress Repository the Pros consider 'Must-Haves' in their professional toolkit, we will share that list too. We look forward to seeing you there! • What to bring Bring your questions and your laptops • Important to know This class is designed for those new to WordPress Thank you to our venue sponsors for the WPATX Beginners Class: T-Werx Coworking and the West Austin Chamber of Commerce. We appreciate their ongoing support for 2019!

    4
  • WPATX - Plug-n-Play Performance

    Capital Factory

    Using a generic shared host? Not ready or able to upgrade to a managed solution? In this Meetup we are going to cover different WordPress Plugins that will help improve your websites performance. These are solutions that you could, with little to no configuration, install and run on your site today. Thank you to Capital Factory for sponsoring event space in 2019 for WordPress Austin. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. For more information, visit their website: https://www.capitalfactory.com/

    3
  • Dropshipping with Aliexpress

    Capital Factory

    Last month, Toyin Akinmusuru discussed the popular and profitable retail fulfillment method for printing products only after the customer buys them and how to set up a WooCommerce site for Print on Demand, dropshipped products. This month Toyin will Introduce Aliexpress as an option for kick-starting your WooCommerce store. AliExpress dropshipping is one of the most popular marketplaces for e-commerce entrepreneurs using the dropshipping business model. Aliexpress offers you an opportunity to sell products on your online store without maintaining an inventory. We will demonstrate how you can import the product content and images from AliExpress.com directly to your store, choosing from millions of different items. WooCommerce store owners can set prices and markups. When a product is purchased from your online store, the supplier on AliExpress then ships directly from their warehouse to your customer. s. Toyin will also discuss how to select a niche for your dropshipping business and demonstrate how to set up this type of store and how to avoid prohibitive upfront costs. This year the Organizers of your WPATX WooCommerce Meetup will be offering our members a different format. We are planning the 2019 meetup schedule as a structured eCommerce curriculum. Over a period of eleven sessions, we will build and maintain an eCommerce site. 2019 Real World WooCommerce Session Format Refreshments & Networking — Liquid Web https://www.liquidweb.com is our 2019 Refreshment Sponsor for our ‘Meet and Greet’ Theory — Each month we will examine a different aspect of building and maintaining an eCommerce site. Practice — Each month we will demonstrate/discuss the best applications for the tool or process described in the “Theory” section Q & A — The session will close with member questions It is our hope that the new structure will help our members not only to learn more about the awesome power and flexibility WooCommerce but also support building more personal and professional relationships within the Austin WordPress eCommerce community. Thank you to Liquid Web andCapital Factory for sponsoring event space in 2019 for WordPress Austin. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. For more information, visit their website: https://www.capitalfactory.com/

    5