Past Meetup

Beyond the Like Button: Designing for Social Identity

This Meetup is past

166 people went

Location image of event venue


Happy birthday NoVA UX!

Join us as we celebrate our fourth birthday with cake, ice cream, and a talk by Victor Yocco, research director at Intuitive (


The URL for the livestream is .

We'll start the stream at 7pm ET, and Victor's talk will be archived on YouTube after the event.


6:30pm Doors open, pizza

7:00pm Kickoff, announcements

7:15pm Beyond the Like Button: Designing for Social Identity

8:15pm Q&A, Wrap up, cake and ice cream!

More About Victor's Talk

Users and clients expect digital experiences to allow for social interaction. Because of this, digital design teams are constantly pushed to include social aspects into their products. Incorporating effective social interactions into an experience isn’t as simple as slapping a “Like” button on every page. Designing a successful, usable and influential social experience requires thoughtfulness and a conscious effort.

Social Identity Theory provides a framework for design teams to thoughtfully incorporate elements of social influence within their work. This presentation defines and discusses key elements of Social Identity Theory, using relevant examples in digital design. The presentation will conclude with a facilitated discussion on moving beyond the “Like” button when designing for online social interaction.

We will cover:

• Why knowledge of psychological theory is critical to design

• Key components of Social Identity Theory

• How components of Social Identity Theory are applied to popular websites and digital products

• Questions that should be asked when incorporating any type of social experience into design

About Victor

Victor Yocco is a Research Director at Intuitive (, a Philadelphia based design and development firm. He works with clients across industries, from banking and telecommunications, to insurance and universities, to incorporate the voice of the user into design.

Victor received his PhD from The Ohio State University, where he studied psychology and communication with visitors in settings such as natural history museums, science centers, and zoos. Victor is the author of Design for the Mind (, a Manning Publications book on the application of principles of psychology to design.

He has written for A List Apart, Boxes and Arrows, Smashing Magazine, UX Booth,, and many more. Victor speaks locally, nationally, and internationally. In 2016, he is speaking at Booster Conference in Norway, Elements at Penn State, Full Stack Toronto, the IA Summit in Atlanta, the UXPA International Conference in Seattle, and more. He has also been a guest on a number of Podcasts including User Defenders with Jason Ogle.

About Sponsors

Accelebrate ( has graciously offered to provide food for this event. Thanks so much!

Don't settle for a "one-size fits all" course. At Accelebrate, we customize every class we teach to the goals and needs of the participants. Our courses are taught by veteran instructors who have extensive field experience with the topics they teach. This experience is incorporated into every class, resulting in courses that are driven by the demands and objectives of the real world. Because our courses are taught privately at your location or online, rather than in expensive leased classrooms, our overhead is exceptionally low. As a result, the dollars you invest in training go to top-notch instruction and materials for your class, not to cover our overhead. Email us at [masked] or call[masked] for a complimentary, customized proposal.

AddThis ( will be providing the space, beverages, and cake.