The URL for the livestream will be http://www.youtube.com/watch?v=HaOuJQN-7OI . We'll start the stream at 7pm ET, and Ryan's talk will be archived on YouTube after the event.
6:30pm Doors open, pizza
7:00pm Kickoff, announcements
7:15pm Biometrics and Neuromeasurement in UX Research
8:15pm Q&A, Wrap up, mingle!
The talk will focus on an introduction to biometrics and neuromeasurement technologies, how they are used, and how they can be applied. These technologies include measuring brain activity with electroencephalography (EEG), nervous system activation with Galvanic Skin Response (GSR), and facial expressions with a camera. Combined with eye tracking, these methodologies produce a better understanding of how a person feels when interacting with a website or product.
Ryan (@RyanSPARKx) is a Ph.D. student in Human Factors and Applied Cognition at George Mason University. Before joining SPARK Experience, Ryan was a research assistant at George Mason University studying cognitive training, visual attention, and aging with the use of neuromeasurement technologies including MRI and EEG.
Now, Ryan blends his knowledge of UX with cognitive psychology, enabling him to gauge a user’s experience by using neurophysiological measurement. As a UX Neuroscientist at SPARK Experience, Ryan uses advanced biometric technology to take user research to a whole new level.
SPARK Experience (http://www.sparkexperience.com/) is a Washington DC-based user experience (UX) research and digital agency. Our core belief is that research and design should be inextricably linked in order to create persuasive, engaging, interactive, user-friendly websites and digital experiences. We specialize in using the most advanced UX research technologies to enhance digital sites, platforms, apps, and innovating new digital experiences.
AddThis (http://addthis.com/) will be providing the space and beverages for this event - thanks!