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NoVA UX Feb Meetup – Cognitive Science: Brain Secrets Every UXer Needs to Know

This month's meetup features John Whalen from Brilliant Experience, who will be giving a talk on applying cognitive science to user experience design.

If you have questions you'd like John to address in his presentation, leave a comment below or email him at [masked].


6:30-7:00: Refreshments

7:00-8:00: Cognitive Science: Brain Secrets Every UXer Needs to Know

8:00-8:15: Flash Feedback: We'll provide quick (5 mins tops!) feedback as a group to anyone who wants to show some of their work or a design problem that they're trying to solve. Contact [masked] if you'd like to show something - we'll do three max, so first-come-first-served.

8:15-8:30: Announcements

8:15-8:45: Networking

Beverages will be provided by AddThis.

Resonate has kindly offered to sponsor pizza this month. Resonate is an online ad company that provides the ability for clients to target consumers by their values, attitudes and beliefs as opposed to traditional online targeting technology that focuses on demographics or shopping behavior patterns.

More info about John's talk follows. Looking forward to seeing everyone!


Cognitive Science: Brain secrets every UXer needs to know

John Whalen, PhD

Brilliant Experience

@johnwhalen, @brlexp

WANT TO KNOW THE SECRET TO A GREAT UX? Knowing what your users are thinking before they do is a great start...

Academicians know so much about what draws our attention, how we make decisions and what can change our behaviors but have typically buried that knowledge in research papers that rarely cross the chasm into mainstream user experience. Join me for an interactive guide to how your users think and why it matters to your UX practice.

Want to know where users will look first on your interface and why? We’ve got a demo for that. Want your app to be more addictive? We can give you some good suggestions. Want people to buy more stuff or sign up more often? We can help there too. Wish you knew what an affordance was? Okay, maybe that wasn’t keeping up at night but we’ve got that covered too.
John will present a series of fun demos to make the psychological principles memorable and then demonstrate how to apply what you learned to your user experience challenges.

About John Whalen

John Whalen has a PhD in Cognitive Science from Johns Hopkins University, was a post-doctoral fellow at UCLA and a Psychology Professor at University of Delaware. He currently leads Brilliant Experience – a consultancy using a combination of LeanUX, Agile and Design Thinking methodologies to provide UX insights, strategy and ideation to create brilliant experiences (and great ROI) for startups and Fortune 500 clients.

Join or login to comment.

  • John P.

    I've fallen ill and will no longer be attending.

    March 13, 2013

  • Anahita S.

    what a great meeting - really enjoyed it. thank you for the insight and information

    February 14, 2013

  • G. Andrew D.

    Great topic, enjoyed getting a chance to meet Jim and some of the other local UX folks. Looking forward to coming back.

    February 14, 2013

  • Jim L.

    1 · February 14, 2013

  • A former member
    A former member

    Really great talk! Informative and fun.

    February 14, 2013

  • Nevin H.

    Psychology/Sociology 101 has never been done better; to be fair, the audience was never focused on the things that we had to assume about; fun talk, though

    February 14, 2013

  • Andrew C.

    Great speaker. Very entertaining. Well organized. Good job, Jim!

    February 14, 2013

  • Alex K.

    Very interesting presentation

    February 14, 2013

  • Renee G.

    Really interesting hour long presentation to energize your UX brain.

    February 14, 2013

  • Stuart P.

    Sorry for the last minute notice, but I am not able to make it

    February 13, 2013

  • Jennifer R.

    Sorry I have to cancel- please give my spot to someone else. Have fun! John is great!

    February 13, 2013

  • A former member
    A former member

    Had to change my schedule.

    February 12, 2013

  • A former member
    A former member

    Makes me very sad to say I can no longer attend. I'm happy a waitlister will be able to take the spot though!

    February 12, 2013

  • Adam B.

    Entertaining client and will not be able to make.

    February 12, 2013

  • David C.

    Hello -- I thought I was already subscribed for this meetup. Can you verify for me? I absolutely want to attend this presentation!! -- Thanks/David Coyle[masked]

    February 7, 2013

    • Jim L.

      Hi David, it looks like you're RSVPd, yes. See you Wednesday evening!

      February 11, 2013

  • Jordan H.

    ux/design lead in government and interaction design student at GMU.

    February 7, 2013

  • Wilhelmina

    Need to bring 1 guest

    February 5, 2013

  • John W.

    Hi all, are there any topics you want to make sure we discuss? Persuasive design/decision making, visual attention, memory? Any battles at the office you want me to help resolve? Let me know what you're most interested in.

    February 2, 2013

  • David C.

    Looking forward to this.

    January 17, 2013

  • Darren M.

    Sad I'm going to miss this great topic -- I'm going to be out of town.

    January 17, 2013

  • Craig R.

    I cannot keep a secret. lol

    January 14, 2013

  • Steven C.

    I look forward to finally attending.

    January 5, 2013

  • Stuart P.

    will be there

    January 5, 2013

  • Rob F.

    Great topic!

    January 5, 2013

  • Ihar I.

    Look forward as always!

    January 5, 2013

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