This month's meetup features John Whalen from Brilliant Experience, who will be giving a talk on applying cognitive science to user experience design.
If you have questions you'd like John to address in his presentation, leave a comment below or email him at [masked].
7:00-8:00: Cognitive Science: Brain Secrets Every UXer Needs to Know
8:00-8:15: Flash Feedback: We'll provide quick (5 mins tops!) feedback as a group to anyone who wants to show some of their work or a design problem that they're trying to solve. Contact [masked] if you'd like to show something - we'll do three max, so first-come-first-served.
Beverages will be provided by AddThis.
Resonate has kindly offered to sponsor pizza this month. Resonate is an online ad company that provides the ability for clients to target consumers by their values, attitudes and beliefs as opposed to traditional online targeting technology that focuses on demographics or shopping behavior patterns.
More info about John's talk follows. Looking forward to seeing everyone!
Cognitive Science: Brain secrets every UXer needs to know
John Whalen, PhD
WANT TO KNOW THE SECRET TO A GREAT UX? Knowing what your users are thinking before they do is a great start...
Academicians know so much about what draws our attention, how we make decisions and what can change our behaviors but have typically buried that knowledge in research papers that rarely cross the chasm into mainstream user experience. Join me for an interactive guide to how your users think and why it matters to your UX practice.
Want to know where users will look first on your interface and why? We’ve got a demo for that. Want your app to be more addictive? We can give you some good suggestions. Want people to buy more stuff or sign up more often? We can help there too. Wish you knew what an affordance was? Okay, maybe that wasn’t keeping up at night but we’ve got that covered too.
John will present a series of fun demos to make the psychological principles memorable and then demonstrate how to apply what you learned to your user experience challenges.
About John Whalen
John Whalen has a PhD in Cognitive Science from Johns Hopkins University, was a post-doctoral fellow at UCLA and a Psychology Professor at University of Delaware. He currently leads Brilliant Experience – a consultancy using a combination of LeanUX, Agile and Design Thinking methodologies to provide UX insights, strategy and ideation to create brilliant experiences (and great ROI) for startups and Fortune 500 clients.