Grow Without Hiring: Virtual Assistants for Startups #SohoSessions

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Soho Innovation Lab

260 Queen Street West Third Floor · Toronto, ON

How to find us

Above the Shoppers Drug Mart at the corner of Queen & Beverley. Entrance door is on Queen. Walk upstairs to the third floor.

Location image of event venue


Running a business of any size requires a ton of work — often leaving you with more tasks than hours in the day. Outsourcing or using virtual assistants can be a gamechanger for your startup.

Learn how to increase your efficiency and focus on your strengths at this free #SohoSessions meetup featuring tips from Katrina McKay, a serial entrepreneur and business coach to growth-oriented entrepreneurs.

Katrina founded Uplevel Solutions originally to support her own companies, then her business coaching clients, and finally entrepreneurs at large. Her goal is to help entrepreneurs grow their companies while creating sustainable working opportunities for people in the Philippines, particularly women, where career prospects are slim and sometimes less than desirable.

“Outsourcing” has quickly become a buzz word amongst entrepreneurs. We all know we need to shorten our to-do lists, and get all of those pesky administrative tasks assigned to someone else. We’re also driven to strive for efficiency. And inexpensive offshore labour often seems like a perfect solution. Yet there can be major hiccups along the way – the recruitment process is laborious and adds MORE admin before we can clear some of it off of our plates. And our outsourcers aren’t always reliable, or oversell and under deliver. They may not have the training we need.

Uplevel Solutions is the middle ground — they have a well-managed team who wants to work, loves to work. We have boots on the ground in the Philippines plus a dedicated team in Toronto, Canada. The best of both worlds, and growth for all involved.


These meetups are co-hosted by Soho Innovation Lab, a startup incubator and co-working space, and Now Creative Group, a branding and content creation agency ( Soho Innovation Lab opened in February and has memberships available at