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Re: [newtech-1] Windows Phone 7 Developer Launch

From: Damion H.
Sent on: Thursday, October 28, 2010 4:04 PM
So let me get this straight -- as you noted last week, the Windows Developer launch registration for Tuesday and Weds was full to capacity, but in the same breath -- Microsoft "has* to resort to bribery to make people create for them" ??

I'm gonna have to disagree with this logic.? Their willingness to pay developers to replicate popular apps from other platforms is less bribery and more strategic incentive -- and clearly targeted at sincere, capable developers interested in delivering what consumers have already demonstrated they want in competing platforms.? They don't need an arsenal of crappy apps -- they need a short list of great apps.? And in all fairness, Apple didn't have anything to point to in order to say, "these apps are popular from this other platform -- replicate them and we'll make it worth your while just for building them."? Android had a model to point to (iOS), but didn't give their community any direction -- and their early apps sucked (whoops).? Would it be a better strategic move for Microsoft to create no barrier to entry, incentivize no one, and -- like Google -- bet that the first round of apps released would be the* apps consumers have demonstrated they want on other platforms?? That's not a risk worth taking -- it's not smart by any measure -- and neither I nor they have that much faith in developers' ability to discern what will help WP7 and its app economy shine upon their debut (and shortly after).? A little incentivized direction is a good thing.? Google certainly didn't leverage that knowledge, and that didn't help their first round of apps -- or their first phase of consumers.? I might not have a problem with qualifying this one part of MS strategy as bribery if their developer event turned up a mere smattering of interested developers, but it sold out -- there's clearly no lack of interest from a global army of experienced Visual Studio engineers.

What's a crappy app?? Look to what doesn't move on iOS and Android for a list -- most apps never make it into curated recommendation or top download lists.? I don't care what shitty apps get into the system, but Microsoft needs to care.? And while "$20 = cocktail + tip" doesn't resonate for you, perhaps "$20 = ~3 lattes" does?? We're not talking big money -- and some barrier to crap is better than none for a platform angling to impress out of the gate.? It's good strategy all around.
Damion Hankejh |

On Thu, Oct 28, 2010 at 2:38 PM, EddieN <[address removed]> wrote:

Perhaps I missed the memo, but haven't heard or Google or Apple paying developers to build cool apps

That's right, you haven't -- neither GOOG nor AAPL need to bribe developers to create apps for their platform. Unfortunately at this late stage of the game, MSFT has to resort to bribery to make people create for them.

Which is why the "$20 per additional free app" tax is so annoying. Whether it is a cocktail with a tip or not I wouldn't know (since I'm teetotal), and, besides, that is irrelevant. What is relevant, though, is that MSFT is on the one hand trying to bribe devs to create stuff for them, and then taxing them on the other hand. (The app I'm creating is FREE, yet they want ME to pay $20 to THEM, for each additional app? Eh???) And who defines what is a crappy app? You? You, Lieutenant Weinberg? And even it is "crappy", it's FREE to you, so why should you care? The only thing you lose is the time to download it.

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