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RE: [newtech-1] Digital Video Distribution

From: Dean C.
Sent on: Tuesday, September 9, 2008 11:00 PM

I’m not sure if this helps but when I was consulting to Akimbo we had the simplest most effective model out there which is why we had so many content providers licensed content.


As way of background for those of you who don’t know, Akimbo is a tv connected set top box with a hard drive that downloads content on request, via an ethernet cable connected to your broadband (but wasn’t streaming back then) and this content could be ordered to download via your remote or a web page from your pc. Back then it was a pretty big deal because it was one of the first… I could replicate the entire company and business model for les than $1m and 12 months.



Anyway the licensing model was this.


  • Content provider – set the retail price point for the price for downloading of the content to the set top box.

  • Content provider set the DRM licensing model – eg watch once only, or watch as many times in 24 hours, 7 or 14 days,  or watch and keep as long as space on the hard drive etc etc.

  • The retail price point was split 50% to Akimbo – 50% to the content provider.

  • Payments once every 30 days – providing they met minimum threshold.


And that was it, no BS about release windows, or exclusives, or geo-location rights etc etc. We signed a ton of content in a very rapid period…..of course this was in the day that remnant 3rd run content had almost zero value so would be harder today.



BTW why Akimbo failed is a totally different story for another time.



Dean Collins
[address removed]

[masked] (New York)
[masked] (Sydney)

From: [address removed] [mailto:[address removed]] On Behalf Of Baba
Sent: Tuesday, 9 September 2008 10:01 PM
To: [address removed]
Subject: [newtech-1] Digital Video Distribution


Anyone on the list who is involved with pricing models for Digital Video distribution.
Looking for help in defining a revenue model that is fair to all parties involved and I am not sure I am able to understand the way current deals are structured. IF you can be of help contact me offline.

"Wise men talk because they have something to say; fools, because they have to say something." Plato

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