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RE: [newtech-1] Oreo

From: Glen D.
Sent on: Monday, February 4, 2013 12:55 PM

AdAge had more:

The Oreo graphic was "designed, captioned and approved within minutes," according to Sarah Hofstetter, president of the cookie brand's digital agency of record, Dentsu-owned 360i. All the decisions were made in real time quickly because marketers and agency members were sitting together at a "mission control" center, or a social-media war room of sorts ...

 

http://www.slate.com/blogs/future_tense/2013/02/04/oreo_super_bowl_blackout_tweet_dazzles_twitter_reveals_low_bar_for_brands.html

 

Glen DaSilva
DaSilva Digital Productions 
[address removed]
[masked]

http://about.me/glendasilva

 

From: [address removed] [mailto:[address removed]] On Behalf Of Dean Collins
Sent: Monday, February 04,[masked]:55 AM
To: [address removed]
Subject: RE: [newtech-1] Oreo

 

Uhm raises even more questions…..”Mission control” is that what you call an office superbowl party, or were they there doing social media work timed for their commercial earlier in the evening?

 

I hope a more fuller explanation comes out…….David? Any chance of someone from the team logging into newtech to do a AMA?

 

 

 

 

Regards,

 

Dean Collins

[address removed]

[masked]

[masked]  (Sydney in-dial) 

[masked] (London in-dial)

 

From: [address removed] [mailto:[address removed]] On Behalf Of Ross Sclafani
Sent: Monday, February 04,[masked]:40 AM
To: [address removed]
Subject: Re: [newtech-1] Oreo

 


On Feb 3, 2013, at 9:24 PM, Dean Collins <[address removed]> wrote:

WOW OMG!! Oreo did an advertisement that fast about #LightsOut

- http://venturebeat.com/2013/02/03/super-bowl-lights-out-oreo-twitter/

 

BTW if you are watching live…. http://www.LiveFootballChat.com/go/19522

 

 

Cheers,

Dean





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