What we're about
The NY AdTech meetup puts on next generation advertising technology focused meetup events for buy-side and sell-side advertising technologists working at the nexus of advertising, technology, data, new media, and innovation. The meetup focuses on those advertising and technology innovations that are changing everything about the what and the how and even the why of advertising, advertising markets and advertising operations. Among the topics on the agenda for this meetup are ad exchanges, behavioral targeting, campaign management automation, demand side platforms, audience relationship management, audience buying, yield management, supply side platforms, IPTV and online video, addressable TV, data and analytics appliances, data mining, and machine learning, data exchanges, audience insight, computational advertising, social media listening platforms, social media data mining, RFID, digital outdoor display, digital in-store, locative marketing, mobile advertising platforms, hypertargeting, behavioral targeting, re-targeting, media buying optimization, ad servers, next generation TV platforms, privacy, bid management systems, semantic advertising, low-latency, automated decisioning, next generation portable media devices, 3D digital outdoor...Hopefully this gives you an idea of what this meetup is about and equal what isn't. If you are working in or interested in the melting point that is the intersection of technology and advertising you should get along on this meetup.
The Ad Technologist meetup is all about making connections; connecting people, connecting ideas, connecting knowledge and insights, connecting the dots, and most of all making the connection between technology and innovation and advertising to best connect with the people we as advertisers seek to connect with.