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Re: Environmental Vegetarianism PSA @LiveEarth to stop global warming

From: Andreas
Sent on: Tuesday, July 10, 2007 1:14 AM
Hi again,
  Life Earth was great on many levels.  Of course it was imperfect on many levels as well, but isn't everything?  From my point of view the biggest message was that people ... LOTS of people ... are picking-up that there is a big big problem and we've all got to conserve and make some changes to fix it.  Oh, and changing a light bulb could be (?) the most important thing you can do, but maybe not (!). If you just want to find the video I mentioned it is below (see "Film: Cow"), else, I'd be happy to share a bit more - yes, I guess I care a bit about the issue(s).  :)

Wishing peace, compassion, minimized-climate-change, & joy!

The biggest two almost missing messages:
1) the first of the 3 R's and it's first for a reason.  REDUCE has the single biggest effect ... period (see my "cap-banner in pictures below").  Whether it is reducing the number of coal fired power plants (as the Columbia University climate scientist who talked at Live Earth NYC said is THE single most important thing) or just stop buying so much stuff (Chinese coal fired power plants feed a lot of factories making throw-away plastic stuff for the good ol' US of A) .  Yeah, I have a lot of stuff to and seem to keep adding to it, but I've probably cut back my purchases about 10-20% in the last year compared to a few years ago despite a big apartment move.
2) what if we could completely get rid of all cars and trucks (or a it's equivalent)?  So what produces 5% more GHG emissions than cars+trucks+other transport world-wide according to the UN (18% for livestock vs. 'only' 13% for transport)?  Why wouldn't a cheap, easy healthy way to do this get more than 3 minutes of play in the whole Live Earth?  Well, at least it did get those three minutes, though I'm sure they didn't make it to TV.
Vegetarianism, it's what's for climate-change-minimizing-dinner (see video).   All the food was nationally produced (not local, not organic, and heavily dependent  on what the UN called "Livestock's long shadow"). The only vegetarian food was pretzels, ice cream, & cookies (all super-mass produced) and the only vegan food was ... pretzels (unless you snuck over to the state fair and grabbed some veggies like my friend did for me).

With some help of some friends we found the links on the Live Earth site to the videos.
Live Earth Film Project
Award-winning filmmakers have created these short films, commissioned by Live Earth, to showcase the diversity and creativity of the international response to the climate crisis. The Live Earth Film Project premiered at the 2007 Tribeca Film Festival...

The film I mentioned in my email from the concert is below - as I said then, " *everyone in the whole stadium was riveted*" .  Do note that it's very ... 'biological'.  You'll get a sense of how livestock produce more GHG emissions than cars+trucks+other transport:

Film Title: " Cow "  [my rename: "Tailpipes"]
Director: Johan Renck
Film Synopsis: Directed by Johan Renck, this film highlights the effect intensive farming has on the environment. It appeared at this year's Tribeca Film Festival.
Watch now!

There are a few green suggestions (including How To Green Your Meals in which "ease up on the meat" is #10, but "is a profoundly meaningful environmental choice")

If you're interested, here are a few of my photos from the US/NY/NY Live Earth concert.  If you're really interested, email me and I'll send you links to a few videos I shot (up on Google Video).
[masked] - img_0561

On 7/7/07, Andreas Turanski <[address removed] > wrote:
Hi friends,
  I'm writing from Live Earth concert @Giants Stadium - one of the global concerts for a climate in crisis today.  About 15 minutes ago they had a very effective Public Service Announcement/video on the jumbo screens between performers and *everyone in the whole stadium was riveted*!  It began with the end, the end of some cows - the rear-end that is.  Close-up and personal.  With individual words flashed across the video.  So while the cow's rears did as cow's rears do (yes, you got it, in 10 ft tall chunks on the jumbo screens) the words said something like this:

Raising Livestock for meat causes more greenhouse gases than all trucks, buses, & gars combined.  If everyone went vegetarian ... even just for one day a week ... say ... Tuesday ... it would make a big difference for the environment and for you.

Very effective.  There were a but bunch of us cheering on, all pretty good reactions and the PSA ran for a good full minute or two and, like I said, everyone was riveted and read every word!. All the PSAs are supposed to be on the website.


  You can watch the concerts online now via or via Sundance or Bravo channels on TV.

Oh, turn off the lights when you're done and buy less, it's even better than recycling! :)

PS - I'll post some pictures from the concert tomorrow morning.

Wishing peace, compassion, love and joy!
The Metro NYC Environmental Meetup - Assistant Organizer

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