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SF Online Community MeetUp w/ Emily Castor, Dir. of Community Engagement at Lyft

  • Jul 24, 2013 · 7:00 PM
  • This location is shown only to members

July's Topic: Building a Brand with Community at the Core

How do you build a thriving community through fist bumps and giant pink mustaches?

As a member of the original Lyft team, Emily built Lyft's passionate peer-to-peer community from the ground up. She is now the Director of Community Engagement, creating and leading a team to scale Lyft's high-engagement approach across social media, email, forums, and products as the company grows globally. Her goal is to build responsive, meaningful relationships between Lyft and all members of their community.

About Emily Castor

Emily is a recovering policy wonk who made her way to tech after forays on Capitol Hill, political campaigns, public policy grad school, and municipal finance. She believes in delivering community experiences with emotional impact, turning users into evangelists by building authentic relationships and helping them create meaning.

 

When: Wednesday, July 24th, 7:00pm

Where: 525 Brannan Street, Suite 300 San Francisco, CA

 

Take Part in the Event Online

Can't make it in person? Feel free to participate in any and all of these ways:

Twitter: follow the action on #octribe.

Streaming Video: watch the event live on our ustream channel. We'll start streaming at 7:15PM. If watching on ustream remotely please change your RSVP to "no." so we have more spots for people in-person.

Facebook: join the San Francisco Online Community MeetUp group on Facebook

Hope to see you there!

 

About #OCTribe:

SF Online Community MeetUp is the free monthly gathering of online community managers, enthusiasts, and innovators to meet and discuss tools and strategies for building and managing effective communities.

Location: 525 Brannan Street, Suite 300 San Francisco, CA

 

Join or login to comment.

  • Heidi A.

    Awesome! I love hearing how innovative peer to peer sharing tech start-up models create community engagement in creative ways.

    1 · July 25, 2013

  • Betsy M.

    Loved the idea Emily presented of seeing their product/platform as a person - Katelin, always asking themselves is this something Katelin would say/do/feel? when they are going to act or communicate.

    2 · July 25, 2013

  • Shari T.

    Emily did a great job of presenting Lyft's community engagement strategy in a way that was relevant for anyone from any organization of any size. Not a ton of concrete tools and tips, but a lot of overall strategic stuff. Thanks!

    1 · July 25, 2013

  • Regina W.

    A really good presentation. I love their focus on building community around their value. I'm a Lyft via Zimride member, but have yet to use the service (even though I was in the L.A. advocacy group Emily mentioned.)

    1 · July 25, 2013

  • Zachary J. S.

    Missed this MeetUp? You can watch the archived video on our youtube channel: http://www.youtube.com/watch?v=jqHX-NPReJ4

    2 · July 25, 2013

  • Elizabeth C.

    Emily was very well spoken and had great things to share, clever insights.

    1 · July 24, 2013

  • Betsy M.

    Can we park in the lot next to the building?

    July 24, 2013

    • Susan T.

      Yes, there is metered parking, but remember to pay the meters, b/c they operate all night.

      July 24, 2013

  • A former member
    A former member

    This is my first meetup with this group. Are the Ustream sessions archived so we can watch later?

    July 24, 2013

  • Allison L.

    Sad to be missing tonight's meetup--especially since I'm a Lyft devotee and even took a Lyft to last month's meetup: rad drivers, great service, sweet community! Will tune into the recording and see you lovelies soon, I hope.

    1 · July 24, 2013

  • Christine A.

    Apologies for late notice :-( can't make this time :-( will check out the streaming option

    July 24, 2013

  • A former member
    A former member

    Attending via ustream.

    July 24, 2013

  • A former member
    A former member

    Huge fan of Emily Castor, and her transparency with the community!

    1 · July 24, 2013

  • Christine A.

    First time attending a meetup - really looking forward to it!

    2 · July 23, 2013

  • Betsy M.

    I am the Community Manager at Audax Health.

    3 · July 23, 2013

    • Susan T.

      Hi Betsy! It's nice to have you in the mix in another (non Second) Life!

      1 · July 23, 2013

  • gary

    Approx. what time will ceos be allowed to make short announcements of openings for Blog Editor/coauthor and digital mktg dir or VP or CMO positions?

    July 23, 2013

    • Susan T.

      Right at the beginning, I will open the floor for job announcements. We have schmooze time after the Q&A and presentation for folks to come up to you and network, get more info on yr position.

      1 · July 23, 2013

  • gary

    hoping to find our blog editor inchief, co-author, wanting to use technology for what actually makes us happy, prevents suffering

    1 · July 23, 2013

  • Eric H.

    Sadly

    1 · July 23, 2013

  • Alan T.

    will try to join in remotely

    1 · July 23, 2013

  • Heidi A.

    Haven't been to one of these in years! Happy to be fixing that. :)

    2 · July 17, 2013

  • Gregg H.

    Can't wait to learn from Emily!

    1 · July 16, 2013

  • Eric H.

    That's funny. I know a different Lyft, i.e. www.purelyft.com

    July 12, 2013

  • Marc S.

    Emily embodies community spirit, and I learned so much the one time I heard her speak

    1 · July 8, 2013

  • A former member
    A former member

    Looking forward to this MeetUp!

    1 · July 4, 2013

  • A former member
    A former member

    I thought I'd already RSVPd... anyhoo, I look forward to this event!

    1 · June 25, 2013

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