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SF Online Community MeetUp, w/ Lauren Friedman, head of Global Social Biz, Adobe

  • Jul 30, 2014 · 7:00 PM
  • This location is shown only to members

Speaker Bio:

Lauren Friedman is the head of Global Social Business Enablement at Adobe. She's a social marketing authority, with extensive experience working with brands like Safeway, Levi’s and Disney to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently running Adobe’s enablement infrastructure programs and partner cross-functionally to establish integrated social media strategies that empower business functions to meet their respective objectives, ultimately elevating Adobe as a social business. Follow Lauren on Twitter at @Lauren_Hannah 

Session: How to target the right people in your community outreach

In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.

See you then and don't forget to RSVP!


SF Online Community MeetUp is the free monthly gathering of online community managers, enthusiasts, and innovators to meet and discuss tools and strategies for building and managing effective communities.

Here are all the ways you can take part in the event! Feel free to participate in any and all of these ways:

Follow the action on Twitter: hashtag: #octribe.

Watch the event live on Our Ustream Channel

Join the San Francisco Online Community MeetUp group on Facebook

Thanks to our generous sponsors, the Iron Cactus/The Creamery and Pura Vida Tequila, for providing refreshments.

Hope to see you there!


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  • Eckhart B.

    Yes, it was yet another fine presentation. I'm inspired by Adobe's work and the leadership role it is playing in its industry.

    August 2, 2014

  • Zachary J. S.

    Missed this one? You can watch the recorded video on our YouTube channel here:

    July 31, 2014

  • Sophie D.

    Thanks Lauren for an informative presentation - Jenni & I took away some great tips and resources. We also enjoyed meeting some of the members last night, thanks again!

    July 31, 2014

  • Shari T.

    Great presentation, and it was great seeing everyone last night! Susan, can you share the info and whatever discount is available for the FeverBee conference you mentioned last night?

    July 31, 2014

  • Dorothy P.

    Hi everyone, the Storify is up:

    3 · July 31, 2014

  • Jen D.

    Excellent presentation by Lauren, some tech issues. I wish the mic picked up people's voices better. Susan was a great barmaid - almost makes me wish I drank alcohol - but you're much happier that I don't, trust me ;^)

    1 · July 30, 2014

    • Don

      I'm the same way Jen: no drinking. ;-)

      July 31, 2014

  • Regina W.

    A very informative presentation.

    1 · July 30, 2014

  • Zachary J. S.

    We're having some technical issues streaming today. A stream may be intermittently available on ustream, but we will have a better quality archived video available tomorrow on YouTube.

    July 30, 2014

  • Don

    Looking forward to hearing tonight's presentation.

    1 · July 30, 2014

  • Denny P.

    What do you think are the most important parts of any community?

    July 24, 2014

    • Jen D.

      Engaged people and tools that support rather than detract from communication

      July 25, 2014

    • Susan T.

      a strong base of star members that assist the manager to bubble up what is being said by the community.

      1 · July 25, 2014

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