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Lean Brand Development For Trendsetting Startups & Innovative Enterprise

  • Mar 11, 2014 · 7:30 PM
  • This location is no longer available

The Lean Brand: Brand Development For Trendsetting Startups & Innovative Enterprise

In short, we need brand innovation.

To truly spawn true brand innovation we have to reframe the way we approach brand development with a new lens. We have to unpack the real problem to get at it’s root cause. We have to introduce new thinking, new language, and a new framework for our approach. And we have to understand how to test it, measure it, validate it, and grow it.

That’s the path to real innovation. That’s what this talk is all about.

Jeremiah Gardner is the author of The Lean Brand, a book about disruptive brand innovation. In short, the book provides a framework for organizations (big and small) to retake control of their brand development and become intentional about it’s formation, growth, and sustainability.

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AGENDA:
7:30-7:45 - Announcements, Member intros
7:45-8:30 - Topic and Discussion
8:30-9:00 - The usual networking and geek tech talk

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  • A former member
    A former member

    Informative and interesting.

    March 11, 2014

  • Jaime C.

    Excellent high energy presentation with useful takeaways

    March 11, 2014

  • Greg Q.

    Can anyone recommend an excellent but not pricey web developer for a mobile startup website?

    March 9, 2014

    • Greg Q.

      No, provide a quoted fixed price, offsite from freelancer,

      March 9, 2014

    • A former member
      A former member

      A good friend of mine is an experienced web/mobile developer. Here's his resume and contact information => galloj.com.

      March 10, 2014

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