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How to Cost-Effectively Validate Your Market

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Founders / CEOs / Business Owners: Save yourself money & time!

Whether you’re thinking about starting a company, the founder of an existing start-up, or already running a company – something you may want to learn – before you launch the company or a new product is: “Is there a ‘there’, there?”

More often than not, entrepreneur’s passion and great idea have a lot of momentum – moving companies forward. Unfortunately, these two driving forces conspire to blind entrepreneurs into thinking that their product / company is going to be the best thing since sliced bread.

If you’re wondering how to inexpensively validate your market – in short order – you may want to hear Mark Paul’s talk on this valuable topic. He will cover two very important areas of [1] understanding true market needs and [2] how they will value your product / service.

About the speaker: Mark Paul is a Coach at OTBC, an interim executive & consultant for 20 years, with large-company expertise. He is also author of two business books: The Entrepreneur’s Survival Guide and How to Attract Significantly More Customers… in good times and bad, along with numerous other products and services to help business owners grow their companies.