Salt Lake Design Week - Ben Peck, Great Design Can’t Fix A Broken Business Model
A fresh coat of paint doesn’t equal a new engine. Successful design understands the problem & solves a need. Sometimes changing the direction of the business is the design solution. Lets talk about self disruption and what designers roles are in that process.
Currently he’s the Mobile UX Designer @instructure. Cofounder of @front an annual Product Design Conference. Codirector of @pdautah. He designs software and products that significantly impact the user-experience needs of consumers. He values informed design rationale, and robust user proven interaction models.