We'll hear advice from two local experts about how to tell stories using visuals as well as how to manage your organization's digital inventory, legal issues around images, and camera/software tips.
Growing Your Digital Media and Protecting It
While being the first-ever Executive Communications Manager for a national child welfare nonprofit, Kristy Alberty hit the ground running to learn brand management and to better develop the organization's strategy to use photographs to tell their story. She is now a firm believer in encouraging nonprofit organizations to create and maintain a digital photo library to call their own for communications, development, print, and online usage.
Her presentation will cover different facets of this concept: First, why should I care about this, followed by some digital photography basics, sources of photographs, organizing your digital library, how to organize a photo shoot, tips to obtain photos on an ongoing basis, and basic legal issues to remember.
Social media is visual media. Research confirms what many Tech4Good folks know from experience: photos are the quickest way to get views, likes, and shares on Facebook. But our supporters' screens are littered with photos from friends, families, and causes they care about. There are 55 million pictures uploaded to Instagram every day! How can we make sure ours stand out? Resource Media pored over cognitive research and interviewed some of the smartest nonprofit and corporate markets we know to compile a list of visual communications best practices. I'll share the top take-aways from our research, and ideas for testing images with your own community. For a sneak peek at what I'll be covering, check out www.visualstorylab.org (http://www.visualstorylab.org/).
Born and raised in Oklahoma, Kristy Alberty (BA in News Communication) has been a freelance writer, prepress designer, and recent, was the first Executive Communications Manager for the National Indian Child Welfare Association (NICWA), headquartered in Portland, from 2005 to 2012. She is currently looking for another exciting nonprofit adventure to continue her communications, and brand management skills.
Nicole Lampe has worked in nonprofit communications for over a decade, on issues ranging from education to conservation and public health. She started her career in the days of the fax machine, but is now as likely to pitch a reporter on Twitter as by phone. As head of digital at Resource Media—a nonprofit PR firm that helps good causes win—Nicole's work ranges from hyper local campaigns to international work with UNESCO.
"At ThinkShout (http://thinkshout.com/), we are more than the code we write. We may be geeks, but we're geeks with lots of heart and we are committed to producing sustainable, open source solutions for people who are making lasting social change."
Networking and refreshments 6pm-6:30pm
Additional Q&A and networking 7:45pm-8pm
Mobility Access: The main entrance on Glisan opens right into the ThinkShout office and there is one step. However, there's a side entrance on 4th that is wheelchair accessible. If using that entrance, dial 001 on the keypad to be buzzed in.
Hearing Access: We will not have access to a PA system.
Sight Access: We will use either a large monitor or a projector for presentations.
We want everyone to be able to participate in the PDXTech4Good community and events. Please don't hesitate to let us know what we can do to accommodate your needs.
Parking & Transportation
There's a large paid parking lot next to ThinkShout on 4th and Glisan as well as another across the street. There's also lots of street parking.
ThinkShout is close to the MAX, streetcar, and several bus lines.