#120 PCC Business Presentation 9/9 (Tues)@ The Pink Cow
Entry:￥2000 (includes an amazing buffet)
September we bring you a slightly different combination of themes. Herewith we would like to introduce the speakers of the night!
Presenting Speaker #1 - Dr. Nancy Snow
"Nation Brand Japan: Fifty Shades of Bimyo"
"Our beloved Japan: We know it as a super nice and safe place where robots, small pets, and cuddle cafes have replaced baby making. Or at least that’s what the most trusted international broadcaster BBC thought on a recent fact-gathering trip. The sex industry thrives but one Japanese woman mustn’t commercially promote her “down there.” Confusing, huh? State secrets laws and revisionist history? Maybe not so nice. Bimyo. Against that backdrop, how would you explain Japan in a word, policy, or bumper sticker? Impossible, you say. Well many nations across the globe are investing hundreds of millions into nation brand campaigns to cut through the global communications chatter. So if you were given some of that half a trillion JPY to invest in a Beyond Cool Japan campaign, what would you do with it? Let’s discuss what is Japan’s face and place in the world, and just to make things more interesting, let’s not limit ourselves to the Three Gs of Japan’s Public Diplomacy: Gender, Generation and Globalization. You’ll see how “The Bimyo Syndrome” impacts Japan’s international public relations."
Nancy Snow (Ph.D., International Relations) is an Abe Fellow and Visiting Research Professor at Keio University completing a book about nation brand Japan. A former government propagandist with the United States Information Agency, Snow is known for her frank and funny insights on all things persuasion and propaganda. Dr. Snow is the author/editor of nine books, including two that were published in Japanese (Propaganda, Inc.; Information War), as well as the Routledge Handbook of Public Diplomacy and the forthcoming Routledge Handbook of Critical Public Relations. The University of Southern California Annenberg School and Syracuse University Newhouse School recruited Nancy Snow as a professor to expand their public diplomacy mission and she has been a visiting professor in public diplomacy to China (Tsinghua), Malaysia (UiTM), and Israel (IDC-Herzliya). Snow is a two-time Fulbright educational exchange recipient (Germany, Japan’s Sophia University) and U.S. Speaker and Specialist in public diplomacy with the U.S. Department of State and Embassy of the United States in Tokyo, with speaking tours across Japan on “The Public Diplomacy of the Obama Administration” and “The Lady Gaga Effect: Celebrity Diplomacy and the Japan Recovery.” (http://www.nancysnow.com/ (http://l.facebook.com/l.php?u=http%3A%2F%2Fwww.nancysnow.com%2F&h=NAQF3vuM0&enc=AZOa043BbE6leW7FF4XOdbscM6zYhZk7I1M4qFzJMFHW8u7yjjf0RXDo2KYXWRjzR-c&s=1))
Presenting Speaker #2 - Grace Mineta
"Everything you need to know about starting and running a successful blog "
In this presentation, Grace will give a brief overview of what a blog is and how to set up your own blog (free VS paid). Next she will talk about the most successful formats for blog posts (number of pictures, bullet points, headings, word count) as well as how what the ideal posting schedule is. After that, Grace will explain how backlinks work, how Google's algorithm indexes pages (new posts, comments, views, quality of backlinks), and the dangers of paid guest posting. Lastly, she will explain the practical uses of a blog (portfolio, free advertising, etc), different ways to monetize your blog, and 9 essential tips for running a successful blog.
Grace Mineta is a freelance writer, blogger, and comic book artist, married to a Japanese salaryman, and living in the heart of Tokyo. She enjoys writing, digging through bargain bins in Shimokitazawa, cooking, and climbing as many mountains as possible. She has lived in Hokkaido for one year, Hyogo for three months, and Tokyo for (almost) two and a half years. Her comic book "My Japanese Husband Thinks I'm Crazy" has been funded $14,199 (218%) on kickstarter.com.
Presenting Speaker #3 - Neil Van Wouw
"The Push 3.0 Revolution: Coming soon to a location near you"
In two decades we went from needing a phone book to find a plumber to having a world of digital information at our fingertips. A world that allows us to access or "Pull" information anytime, anywhere. There are two sides to the flow of information though, and the "Push" side has been lagging behind. Although we can publish to our hearts content in the virtual or online world through blogs and SNS, when it comes to real locations, until now "Push" has been dominated by the big boys - think Broadcast TV. We are finally now on the cusp of the Push 3.0 revolution, which will give everyone the freedom to easily create media channels wherever people hang out "In Real Life". The coming change in the communication landscape will affect all of us just as the mass adoption of mobile computing devices has in the last couple years.
This presentation will be of interest to anyone working in communications, from web and App developers to corporate PR folks to NPOs, but especially to anyone responsible for communication with people (building community) at a real location, be it a school, lunch room, office, bar, restaurant, hair salon, clinic, shopping arcade, or town.
Neil Van Wouw has been in Japan for over 25 years, working in IT, Internet and digital media, but always on the bleeding edge of innovation. Examples include Japan’s first CG test drive simulation platform for large civil engineering projects, and building out nationwide services for one of the first ISPs in Japan. Neil is the founder and CEO of Vanten K.K., a Digital Media services company that has helped pioneer digital signage in Japan, and is now forging ahead towards the Push 3.0 revolution.
Come along and network, learn and enjoy great company.
What to bring: Business card
*No entry charge after all presentation ends.
*No dress code
*Registration is requested but not required.
Address: 5-5-1 Roppongi, Roi Bulding, B1F, Minato-ku, Tokyo[masked]
Join the conversation at https://www.facebook.com/groups/pcconnections/
We always welcome new speakers! Are you interested to present or would you like to recommend somebody? Let us know!
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