- An Evening with Google: Digital & Mobile State Of the Union
Summer is here and we're hosting a special event. Googlers Becky Bush and Pragya Banthia are joining us all the way from Mountain View, CA for an in-depth DIGITAL AND MOBILE STATE OF THE UNION. Becky helps advertisers stay at the forefront of their industries to achieve incredible growth, via digital ads. Pragya has worked for many years as a Google AdWords expert. They will bring their expert knowledge to speak about where and how you can use Google's ad networks to ensure the highest results. We'll meet for snacks and drinks, hear a talk about digital marketing, and then follow things up with a Q & A and networking. Bonus: Attendees might even be lucky enough to bring home some free schwag.
- Local SEO for Businesses (+ networking)
Join us for an exciting presentation by Chris Vendilli from ProFromGo Internet Marketing. He will discuss Local SEO: How to Increase Online Visibility in Local Markets - techniques that help customers find you online. We'll also have a Q & A session and include time for everyone to get to know each other.
- Social Media Strategies Event
The Rivers club in downtown Pittsburgh is hosting a Social Media Evening. The event will draw on the experiences and knowledge of social media specialists from the Pirates, Animals Friends, ClubCorp and The University of Pittsburgh. Also included in the $20 registration fee is one complimentary drink and appetizers. I believe it will be a great opportunity to learn and meet new people from around the area.
- Why Your Business Needs an Image Strategy and How To Create Your Visual Persona
Startups, nonprofits, and businesses of all sizes are squarely focused on mobile and social strategies as a way to attract and engage with their target audiences. But given the immense consumer interest in photos, they often overlook the critical importance of having a clearly defined “image strategy.” During this interactive session, we will explore best practices and actionable steps to help you ramp up your visual content. This presentation is ideal for those working in social media, internet marketing, and others who are looking to enhance their online presence. Forget the overused cliché--a picture may be worth much more than a thousand words to those organizations that learn how to connect their brand with their visual content. Bio: Shawn Graham partners with badass small businesses to create, implement, and manage performance-driven marketing strategies. Shawn is the author of Blogging for Badass Small Businesses and Courting Your Career and is also an expert blogger for FastCompany.com. Graham has been cited in media outlets including AdAge.com, Forbes.com, The Wall Street Journal, and The Washington Post. Prior to launching his own business, Shawn worked at the University of Pittsburgh where he served as Assistant Dean and Director. He received his M.Ed. from Westminster College and his B.A. with honors from the University of Pittsburgh. To learn more about Shawn, visit www.shawngraham.me/.
- Social Media and Shark Bait (Plus: Networking & Yummy Food!)
Mike Kane from cellhelmet will discuss what he's learned about using social media for promotion and the importance of developing relationships online. He'll also talk about how his company went from pre-launch, to getting on the ABC television show Shark Tank, to being sold on store shelves nationwide. Dinner will be served at 6:00. The presentation will begin at 6:30. This event is generously sponsored by Lunametrics. Michael Kane, CEO & Co-Founder, cellhelmet Michael Kane jumped into the entrepreneurial world immediately after graduating from the University of Pittsburgh in 2005 - he never had interest in a typical "career." While he has met many road blocks along the way, he has always persevered with the attitude that "anything is possible, if you're willing to put in the hard work." This was proven true in mid 2012, when his persistence paid off, landed his company "cellhelmet" a spot on ABC's hit television show Shark Tank. The show has since been a valuable marketing tool, exposing the brand to over 7 million viewers. cellhelmet also managed to score an investment within 1 month of filming the show, from 2 individuals who own the majority of the Verizon indirect retailers in Pittsburgh, PA.
- Analytics and SEO with LunaMetrics!!
Hey y'all!! LunaMetrics has offered to host our SEO meetup group on the 13th of December! Jim Gianoglio will be presenting on how to effectively measure SEO efficacy using Google Analytics and how to use GA to inform your online marketing decisions. Jim's an amazing speaker and educator.. this should be a real treat. We'll have his formal press followed by Q&A and networking with refreshments. There will be a $5 charge to attend because of the fact that refreshments including beer and snacks will be provided. In addition, SEOMoz is sponsoring our meetup with awesome swag which we will raffle off. More news on further SEOMoz sponsorship later!
- Online Meetup - User Experience & Your Company Website
Register Today - http://ow.ly/ducWQ During this meetup our experts are going to discuss and, in some cases, demonstrate the top 10 aspects of user experience that need to be addressed by companies looking to provide the best user experience possible for visitors to their sites. They will also recommend best practices as well as introduce the latest trends that every business or organization should be aware of when it comes to user experience and visitors to their site. Register Today - http://ow.ly/ducWQ
- Internet Marketing Meetup at the Library Happy Hour!!!
Since the Library worked out so incredibly well for our last meetup, I thought we'd give it another go! Bring your thoughts on Wordpress as a search engine friendly CMS and awesome Wordpress Plugins and Themes you love to use as well as your love o' the beer and fun!
- Happy Hour + Online Marketing = Happy Marketers! Join Us!
Join us for happy hour on Wednesday to talk shop. Everyone come with your favorite online marketing tool or hack to discuss! Laptops welcome! Please only RSVP Yes if you really really intend on coming so we know how many seats to reserve. Thanks!