Professional Practices for Profit

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Price: $129.00
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Learn the basics of the business of photography. This two-class series will cover key topics to get you started on the path to making money with your photography and is geared toward intermediate and above skill levels for all types of photography including portraiture, weddings, landscapes, travel, macro food, product and the fine arts.

Topics Covered

• Developing a business plan
• Understanding your target market and competition
• Industry benchmarks
• Transitioning into photography – full-time vs. part-time
• Accounting and bookkeeping
• Preparing price proposals, contracts and invoices
• IT considerations
• Income, expenses and profit
• Business structure – sole proprietorship vs. LLP
• Income and sales taxes
• Insurance
• Portfolio development
• Copyright and intellectual property
• Social media presence and SEO
• Branding
• Marketing
• Sales
• Pricing
• Professional organizations


This class is targeted for intermediate to advanced photographers who have learned to make good photos and are looking to move into making some money with their photography.


This workshop serves as an introduction to a great deal of information for those considering starting a photography business. Students will leave this class with a better understanding of the questions they’ll need to answer, the issues they’ll need to resolve and direction for the resources they’ll need to pursue to be successful.

Schedule and Format

This two-class series consists of two three-hour classes with one 15 minute break midway through each class. The class is formatted as a slide-based presentation with discussion and lots of Q&A and student participation. This class will not involve student shooting.

About the Instructor

The instructor for this class is Austin photographer Tim Babiak. Tim is a full-time photographer and a long-time instructor at PCU. He serves as Chairman of the Austin Professional Photographers Association and is a two-time recipient of the Photographer of the Year award from the Austin Professional Photographers Association. Tim is also a two-time Bronze Medalist in PPA’s International Print Competition.